German vehicle producer Mercedes-Benz India mentioned on Thursday that it’s planning to introduce eight new merchandise in CY2025. “The roadmap for 2025 is evident. We are going to give attention to our product portfolio… and improve our luxurious contact factors throughout India,” says Santosh Iyer, MD, Mercedes-Benz India.
Of the eight new launches, the corporate will launch its much-awaited mannequin AMG GLE 53 Coupe by Q2 of 2025. The German vehicle producer plans to speculate Rs 450 crore in India over the following three years. As a part of its enlargement plan, the corporate may have 20 new touchpoints by the tip of 2025. Of those, 18 are getting upgraded in Q1 of 2025.
In 2024, the corporate registered its highest-ever gross sales, with 19,565 models offered within the home market, marking a 12.4% year-on-year progress. “It’s really a historic second as a result of we all the time had the most effective quarter. All 4 quarters have been actually sturdy,” says Iyer.
In response to Iyer, each the posh automobile market in addition to Mercedes-Benz India grew by 9% in calendar 12 months 2024. “If you have a look at the second half of the 12 months, it was not as sturdy. The market grew by 3% we grew by 16%,” Iyer mentioned. He additionally mentioned that one in each two German luxurious automobiles offered in India was Mercedes-Benz.
“The sturdy progress in H2 was attainable as a result of long-wheelbase E-class, the brand new launches in our electrical automobile portfolio,” says Iyer. The EV share of Mercedes-Benz India’s total automobile portfolio has exceeded 6%, representing a 94% year-on-year progress in penetration.
In 2024, Mercedes-Benz India’s greatest progress got here from the Prime-Finish Automobiles class. In response to Iyer, one out of each 4 Mercedes-Benz automobiles offered in India was a Prime-Finish Car. The corporate has witnessed 30% year-on-year progress on this section. “This additionally reveals and displays in plenty of methods the rising maturity of the posh automobile market in India,” Iyer mentioned.
Notably, the corporate additionally launched its extremely anticipated Electrical G Wagon G580 in Version one specification at Rs 3 crore. The deliveries would happen between the months of October and December this 12 months.
