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Where tradition meets tourism: Immersive tours explore Okinawa’s secrets to longevity and spiritual life

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JSTORIES ー Japan’s inbound tourism reached file numbers in 2024 — virtually 37 million guests. As vacationers more and more look past main cities and mainstream points of interest, regional locations are getting into the highlight. Primarily based in Okinawa, Japan’s southernmost island, Endemic Backyard H, a regional journey company, presents a neighborhood, culturally immersive expertise. It caters to the rising variety of international vacationers looking for extra significant, area of interest holidays.

Guests can be part of guided excursions or workshops to study concerning the wealthy heritage of small communities nestled for hundreds of years in Yanbaru, a lush forested area positioned about 120 kilometers north of Naha, the capital of Okinawa.

Past its culinary traditions, Yanbaru can be a treasure trove of biodiversity. This subtropical space is dwelling to uncommon and endemic species such because the Okinawa woodpecker and the Yanbaru kuina (a flightless rail), and was acknowledged as a UNESCO World Pure Heritage website in 2021.

A view of the forest in Yanbaru.           Supply: ©Okinawa Conference&Guests Bureau

A pair of Okinawa woodpeckers.      Source: ©Okinawa Convention&Visitors Bureau
A pair of Okinawa woodpeckers.      Supply: ©Okinawa Conference&Guests Bureau

A Yanbaru kuina (rail).     Source: ©Okinawa Convention&Visitors Bureau
A Yanbaru kuina (rail).     Supply: ©Okinawa Conference&Guests Bureau

Comprising 41 carefully clustered villages alongside Okinawa’s northern coast, Yanbaru district is not too long ago often called Japan’s solely Blue Zone — a time period coined by bestselling creator Dan Buettner to designate areas with a excessive variety of wholesome residents with distinctive life expectations. Residents of Blue Zones are acknowledged worldwide for his or her conventional diets, energetic existence, and powerful social bonds. In Yanbaru, communities nonetheless have fun ancestral festivals and comply with time-honored meals customs, contributing to their exceptional longevity. 

As of 2024, Okinawa Prefecture was dwelling to 1,184 centenarians. Their weight loss program — wealthy in domestically grown produce and incorporating 20%-30% extra meat  (together with fish) and 50% extra greens than the nationwide common — is carefully linked to a culturally wealthy, plant-forward custom formed by Chinese language, Southeast Asian, and Japanese influences. Staples like candy potato, tofu, seaweed, pork, and fish are widespread, guided by the assumption that meals is medication.

“Our firm gives vacationers with a novel alternative to discover our authentic tradition and existence,” stated Nakamoto Itsumi, consultant companion of Endemic Backyard H, in an interview with J-Tales. “Our aim is for international guests to go away Japan after studying to like our traditions.” 

Itsumi Nakamoto, representative partner of Endemic Garden H, talks to J-Stories about the reasons behind the foundation of her company.    Source: J-Stories (Suvendrini Kakuchi) (Same below)
Itsumi Nakamoto, consultant companion of Endemic Backyard H, talks to J-Tales concerning the causes behind the inspiration of her firm.    Supply: J-Tales (Suvendrini Kakuchi) (Similar beneath)

The 38-year-old launched the corporate in 2019 after leaving her work in Kunigami municipality, her birthplace, and one of many villages in Yanbaru. However her startup confronted a drastic blow from the COVID-19 pandemic as worldwide and home journey was largely suspended in Japan till 2022.

Regardless of the setbacks, her resolve remained unshaken, pushed by a profound sense of goal and an unwavering perception in her mission.

“The explanation I saved going was my dream to guard the neighborhood life-style going through the danger of extinction because the youthful technology moved away, ” she stated. “They noticed no future in Yanbaru, whereas the remainder of Okinawa modernized quickly.”

Nakamoto rests on a wall in Yanbaru. 
Nakamoto rests on a wall in Yanbaru. 

The decline of the native inhabitants — some communities have solely 27 folks or fewer — and the fast resort growth by giant corporations catering to mass tourism stay main challenges for her startup.

The shortage of handy public transport — taxis or buses to Yanbaru and inside the area — is one other impediment. Vacationers should resort to automotive leases or comply with routes with lengthy ready occasions to succeed in their locations.

But, Endemic Backyard H, which focuses on excursions over three Yanbaru villages, reviews regular enterprise. Final yr, the corporate hosted a complete of 130 folks, with foreigners comprising one-third of the quantity. These international vacationers additionally make up the vast majority of those that be part of excursions that includes dwelling visits and hands-on neighborhood preservation actions, similar to conventional weaving, cooking, and taking part in native festivals honoring deities by means of tune and dance.

In 2022, Nakamoto began a undertaking known as Nammei Shinshitsu that works to revive historic homes deserted inside the neighborhood. Supported by native authorities subsidies, the corporate has refurbished six homes for vacationer lodging. Company can keep in these cozy cottages, full with wood-burning stoves and entrances protected by statues of “shisa” — conventional Okinawan lion-dogs believed to keep at bay evil spirits.

“Our excursions are designed with nice care to keep away from disrupting the secluded existence of those villages,” defined Moteki Kinjo, supervisor of the corporate’s conventional inn restoration undertaking. “Not like giant tour operators, we strictly restrict the variety of visits and contributors.”

A sign at the entrance to Nammei Shinshitsu (Yanbaru Hotel) at the Nakajo residence, nestled in Okinawa’s lush Yanbaru region.
An indication on the entrance to Nammei Shinshitsu (Yanbaru Resort) on the Nakajo residence, nestled in Okinawa’s lush Yanbaru area.

“Regardless of the restrictions imposed to respect the native tradition, we view success as each earnings development and selling neighborhood sustainability,” stated Kinjo. The corporate employs seven full-time workers who work as guides, accompanying vacationers, who’re divided into teams, every consisting of 4 members. At present, the corporate has 15 interns from throughout Japan to study concerning the community-based enterprise idea. 

An ancient house restored by the Nammei Shinshitsu project.
An historic home restored by the Nammei Shinshitsu undertaking.

Beginning in April, the corporate will introduce a brand new tour specializing in Okinawa’s deeply rooted non secular traditions. The semi-tropical islands have been as soon as a part of the Ryukyu Kingdom, an unbiased state with its personal language and animist non secular practices that proceed immediately within the type of year-round rituals. Guests could have the prospect to satisfy and observe the work of native shamans, who play a key position in preserving this distinctive non secular tradition.

Written by Suvendrini Kakuchi

Edited by Mark Goldsmith, Anita De Michele, Lucas Maltzman

High photograph by J-Tales (Suvendrini Kakuchi)

For inquiries relating to this text, please contact jstories@pacificbridge.jp



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Tags: ExploreimmersivelifeLongevitymeetsOkinawasSecretsspiritualTourismtourstradition
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