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NYU professor says traditional networking is ‘nonsense’—instead real friendships are key to success | Fortune

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Gen Z is dealing with a dire labor market—and it’s pressured younger professionals on the job hunt to stealthily promote their resumes with containers of donuts, or to take up waitressing gigs at conferences simply to get a foot within the door. However Suzy Welch, professor of administration apply at New York College, believes the important thing to success is so much less complicated than that. 

“College students in school are informed by their mother and father and their professors: community, community, community. And I simply assume it’s nonsense,” Welch mentioned in a latest video on TikTok. “I believe it’s nonsense as a result of I’ve watched enterprise for the previous 40 years of my life, and I see the way it works. And it really works due to friendships, not networking.”

When Gen Xers and child boomers have been on the prowl for jobs of their 20s, strolling into an workplace constructing and handing over their resumes wasn’t out of the abnormal. Hitting the streets and hopping from workplaces to trade occasions might even doubtlessly land them a job.

However unlocking a profession alternative in the present day could take extra depth than merely sharing a enterprise card. And Welch would know; the seasoned advisor, enterprise columnist, and information contributor has witnessed what has labored over the previous 4 many years. 

“This concept that you just’re going to face in an unlimited lodge convention room and hand any person your card, and it’s going to end in a terrific profession is totally loopy,” Welch continued. “It’s best to take the time that you just waste networking and decide to studying easy methods to be a pal to folks.”

Essentially, she defined that constructing deep connections over a few years might assist professionals climb the company totem pole in the long term. Success may not be prompt, but it surely’s a foolproof approach to preserve alternatives flowing. 

“It really works as a result of over the course of your life, you could have turn into associates with any person. You will have achieved favors for them with none expectation of return, after which over time, sooner or later, there’s a chunk of enterprise, and so they’re those who enable you to get it,” Welch mentioned. “And that is how companies truly run: friendship on high of friendship, on high of friendship.”

How leaders leverage friendship of their skilled lives

Welch isn’t the one enterprise chief who leans on their buddies to complement their careers.  

Billionaire philanthropist and early Microsoft worker Melinda French Gates is booked out each Monday morning for a stroll together with her three closest feminine associates, with whom she’s been related for greater than 30 years. These routine strolls are a time for her to hunt knowledge from her closest confidants, which has proved to be important in getting via the highs and lows of her private {and professional} lives. A enterprise accomplice or distant acquaintance may not be so trustworthy in giving recommendation—however lifelong associates aren’t afraid to present actual suggestions. 

“They’re my reality council. Every time I’m going to make a very arduous determination or make an enormous transition, I do know I’ve to have the braveness to inform them…and so they’re trustworthy with me,” French Gates informed Oprah Winfrey and Gayle King in an interview final yr. “You really want a pal who will let you know the reality even while you don’t need to hear it. I’ll say about my associates, they’ve a perspective on me, and I’ve a perspective on them.”

In that very same dialog, Winfrey and King opened up about what they’ve gained from their almost five-decades-long relationship. The media icon and TV host first met again in 1976 at a Baltimore information station, when 22-year-old Winfrey was simply getting her profession off the bottom as an anchor. She supplied 21-year-old King a job as a manufacturing assistant, and the remaining is historical past. That preliminary second of assist—and the methods they’ve championed one another over the previous 49 years—have been important in moments {of professional} change. 

For instance, when Winfrey needed to go to Chicago, the place competing daytime talk-show host Phil Donahue was additionally primarily based, folks discouraged her from making the leap and doubtlessly dropping viewers. However King inspired her to take the leap—one thing a surface-level networking connection may not advise. Moments like these have been crucial in constructing her media empire. 

“Had I not had any person who believed that me shifting to Chicago may very well be profitable, I might need not made the transfer,” mentioned Winfrey within the 2024 video interview.

Fortune International Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and international leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.





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