Prospects of Canadian Tire and Tim Hortons will quickly have the ability to hyperlink their loyalty playing cards to rack up rewards with each iconic Canadian manufacturers.
Canadian Tire Corp. Ltd.
introduced on Sept. 15 a collaboration with
Tim Hortons
that may enable clients to earn factors, often called Canadian Tire Cash, on eligible Tim Hortons purchases, alongside the factors they already earn on the espresso chain.
“Tim Hortons and Canadian Tire are two of the nation’s most acknowledged and beloved manufacturers and we’re thrilled to affix forces to deliver much more worth to Canadians,” mentioned Darryl Jenkins, government vice-president at Canadian Tire.
The loyalty partnership connecting Canadian Tire’s Triangle Rewards with Tim Horton’s Tims Rewards is about to launch later in 2026.
“We’re excited to provide Canadians much more worth on their each day Tims run by means of this partnership with Canadian Tire,” mentioned Tim Hortons chief advertising and marketing officer Hope Bagozzi.
Holders of Canadian Tire’s Triangle Mastercard who hyperlink accounts will obtain extra factors when purchasing at Tim Hortons places.
Tim Hortons is the fourth marquee Canadian model to companion with Canadian Tire’s Triangle Rewards program. Petro-Canada,
Royal Financial institution of Canada
(RBC) and
WestJet Airways Ltd.
are already a part of the loyalty program.
Canadian Tire says its Triangle Rewards has practically 12 million members and is one in every of Canada’s largest loyalty applications.
Canadian Tire’s different banners, Get together Metropolis and PartSource, Mark’s, SportChek, Hockey Consultants, Sports activities Consultants and Ambiance, and Professional Hockey Life, are all below Triangle Rewards loyalty program.
The corporate didn’t say if Tim Rewards will be earned by means of purchases at Canadian Tire shops. Related partnerships just like the one with Petro-Canada solely permits incomes of “Canadian Tire Cash” by means of purchases at Petro-Canada, Gasoline+ and Essence+ places however not the opposite approach round, i.e. incomes or redeeming Petro-Factors at Canadian Tire shops.
Canadian Tire has been making strikes to cement the “Canadianness” of its model.
In Might
, following the closure of Hudson’s Bay Co., Canadian Tire introduced that will probably be the brand new house of the long-lasting HBC manufacturers and different mental property of Canada’s oldest retailer. Its $30-million buy contains the HBC Stripes and numerous firm names, logos, designs, coat of arms and model emblems.
Hudson’s Bay, the 355-year-old firm that predates the founding of the Dominion of Canada, filed for chapter and commenced liquidating most of its shops in March.
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