Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know they were made out of potatoes | Fortune

Bear in mind the potatoes. New luggage—matte-ified and designed to appear to be wooden planks (like a potato crate)—will maintain the chips with revamped ingredient lists. Lay’s guarantees that the baked, kettle-cooked, and unique chips gained’t style totally different, they simply gained’t have any artificial colours or flavors:

• The redesign can even incorporate a brand new emblem that appears just like the solar, photographs of potatoes on the bag, and the phrase “Made with actual potatoes.”
• A 2021 survey discovered that 42% of shoppers didn’t know Lay’s have been made out of the spuds.
• The adjustments come as Well being Secretary Robert F. Kennedy Jr. pushes corporations to ditch synthetic elements.

Large image: Lay’s generates about 60% of PepsiCo’s annual gross sales however has seen gross sales slip each quarter for the final three years. Shoppers in each revenue bracket have been ditching traditional snack manufacturers amid rising costs.—MM

This report was initially printed by Morning Brew.