AI is remodeling each trade—and advertising and marketing isn’t any exception. VCAT AI Company, as an example, has developed a software that allows firms to effortlessly promote their merchandise in step with the most recent traits. In Might, the corporate additionally exhibited at SusHi Tech Tokyo 2025. We sat down with Okada Kaori, Enterprise Improvement Supervisor at VCAT AI, to speak concerning the firm’s enterprise enlargement in Tokyo.
Robotically producing advertising and marketing belongings with AI
“There’s quickly rising demand for simpler and sooner methods to provide product photos and movies for on-line procuring web sites and advertisements. VCAT.AI is an AI-powered service that mechanically generates advertising and marketing belongings for you, and all it wants is the product URL.”
This enables for the immediate creation of banners and different supplies in a number of sizes and layouts, which means firms can start promoting their merchandise in on-line marketplaces and procuring web sites at any time when they need, and instantly promote reductions or gross sales. The pace and comfort translate immediately into price financial savings.
The advantages are monumental for firms working globally as properly, and VCAT AI already serves over 100,000 company purchasers.
“Lots of firms have detailed promoting pointers for the fonts, colours, and different visible parts for use of their advert photos. One consumer with an intensive abroad presence had been struggling as a result of they’d a regional subbranch producing advertisements that did not match their pointers. After contemplating varied measures, they determined to undertake VCAT.AI.”
On this method, VCAT AI helps safeguard an organization’s model picture—an necessary think about world enlargement.
Lifelike video manufacturing with out the necessity for filming
The corporate additionally excels at producing authentic movies. Their CREAGEN LAB service makes use of generative AI to provide video content material with out the necessity for filming, permitting firms to take pleasure in extra artistic freedom whereas additionally supporting company AI adoption. The service permits the manufacturing of visuals that will be tough to realize in actual life.
“As an illustration, for a promotional video for a moisturizing haircare product, we produced a scene of a long-haired girl standing in a desert. Our in-house designers fine-tuned varied parts, like digital camera angles, lenses, local weather, and lighting, to realize a high-quality consequence that the consumer was very pleased with.”
On account of the video being produced fully by textual content prompts in generative AI, with out the necessity to go on location within the desert or rent a mannequin, the consumer was capable of save appreciable money and time. It additionally helps keep away from rights-related points that may come up when working with actual fashions.
AI depends closely on the prompts it receives from individuals. VCAT AI is assembly this problem head-on, with the eventual objective of enabling firms to provide content material internally.
“Extra firms are concerned with AI, however many wrestle to make use of it successfully. We need to harness the capabilities of AI to assist them ship messages which can be aligned with their model methods.”
In Might, Asia’s largest innovation convention, SusHi Tech Tokyo 2025, was held at Tokyo Large Sight. There, VCAT AI was capable of join with quite a few firms, together with these working main on-line marketplaces, concerned with AI companies for the automated manufacturing of selling belongings.
“Our AI-powered companies are greatest understood by seeing the video content material and manufacturing course of firsthand, quite than having them defined by phrases—which is why we predict our displaying on the convention will drive future enterprise.”
Reducing-edge applied sciences are steadily turning into part of our on a regular basis lives, and VCAT AI is likely one of the firms bridging that transition.
Tokyo gives sturdy startup help
We requested Okada for her perspective on what Tokyo means to startups.
“With occasions like SusHi Tech Tokyo 2025, I feel Tokyo is a metropolis that’s extensive open to new firms. There are many enterprise alternatives and sturdy help, making it an excellent atmosphere for startups. It is a metropolis that helps startups overcome their obstacles, whether or not or not it’s constructing recognition or social credibility.”
With the agency product-market-fit indicators from SusHi Tech Tokyo 2025, VCAT AI is predicted to make use of Tokyo as a base to develop new enterprise areas within the Japanese market, and increase the adoption of their AI companies throughout a variety of sectors.
SusHi Tech Tokyo, quick for Sustainable Excessive Metropolis Tech Tokyo, is a Tokyo-based idea that leverages excessive know-how to assist create a sustainable metropolis, delivering messages at dwelling and overseas showcasing Tokyo’s complete attractiveness, and the challenges of resolving city points.
Interview and writing by Imaizumi Aiko
Photographs courtesy of VCAT AI Company
Translation by Tanaka Seira
