What Does It Really Take To Go From Products To Platforms?

For years, B2B distributors have optimized particular person merchandise — including options, updating interfaces, creating APIs — however have discovered they’ve too many merchandise with an excessive amount of overlap, restricted attain, and slower progress. Right now, platforms, not standalone merchandise, have gotten the brand new foundation of competitors, making the transition from merchandise to platforms and portfolios extra pressing than ever.

In researching this shift, my colleague Tony Plec and I discovered that when distributors get it proper, platforms can unlock actual upside: larger market share, bigger deal sizes, and stronger buyer retention as consumers prioritize built-in, finish‑to‑finish options that assist broader use circumstances and extra useful groups. We have now outlined greatest practices for managing platforms and portfolios in our analysis, however we all know that is usually simpler mentioned than carried out.

Hear from our panel of consultants who’re dwelling by way of it — and succeeding!

That’s why I’m delighted to reasonable a panel at this yr’s B2B Summit North America that goes past frameworks and checklists and into the realities of constructing this transition work.

I’ll be joined by a stellar group of practitioners who’re navigating this shift firsthand:

• Lisa Skinner, senior director of product advertising at GE Vernova
• Jayson Gehri, vp of promoting at Delinea
• Tony Wagner, chief business officer at Onyx CenterSource

Collectively, they’ll share what it’s actually like to evolve from merchandise to built-in platforms — together with the anticipated (and surprising) challenges, firm and buyer advantages, and classes realized alongside the way in which.

Be a part of us at Summit!

Whether or not you’re early in your journey from merchandise to platforms or already wrestling with the realities of integration and adoption, this dialog is designed for you. You’ll be sure to be taught sensible insights to take again to your staff.

I hope you’ll be a part of me and this excellent panel at our session, “From Merchandise To Platforms: Tales From The Trenches,” at B2B Summit on Wednesday, April 29 at 12:50 p.m. See you there!

Can’t make it to Summit this yr? Schedule a steerage session with me or attain out by way of LinkedIn.