Longevity Opens New Frontiers in the APAC Skincare Market | Mintel

In 2021, there have been 761 million adults aged 65 or above, a quantity projected to extend considerably by 2050, when one in six individuals globally will likely be 65 or older, based on the United Nations. Because the Child Boomer technology enters their retirement years, their deal with feeling and looking wholesome is changing into more and more evident, as highlighted in Mintel’s 2024 Magnificence and Private Care Development, “NeuroGlow”. The regular rise in international life expectancy has spurred a rising demand for purposeful options that promote wholesome ageing. Customers are more and more turning to preventative skincare, choosing merchandise that sort out pores and skin injury earlier than it even manifests. 

Manufacturers can faucet into this longevity-driven market by combining holistic wellness ideas with technological developments. Advances in longevity analysis have led to improvements in biohacking and mobile rejuvenation, concentrating on the foundation causes of ageing. A notable breakthrough consists of the usage of exosomes for hair and pores and skin rejuvenation.

Phrases like “gradual ageing” embody a magnificence philosophy that promotes embracing wholesome and pure magnificence with out denigrating the ageing course of. Customers are shifting past the so-called “fountain of youth”, searching for ingredient-led skincare options with parts like retinol, vitamin C, peptides, and ceramides tailor-made to reinforce pores and skin vitality at each stage. In China, for example, 34% of shoppers with delicate pores and skin have both heard of retinol or purchased merchandise with it as a major ingredient, based on Mintel analysis. 

Wholesome ageing encompasses a multifaceted method, together with skincare, diet, train, and stress administration. Due to this fact, the following degree of anti-ageing will contain addressing particular longevity elements like irritation, oxidative stress, and DNA injury. This can be a cue for manufacturers to discover biomimetic substances and personalised options based mostly on particular person pores and skin wants. 

Customers are additionally more and more searching for merchandise that handle each pores and skin well being and psychological well being. For example, 67% of Indonesian shoppers report that wanting good boosts their confidence. In South Korea, some manufacturers provide merchandise designed to enhance sleep, whereas in Japan, anti-stress skincare is gaining recognition.

One other sector seeing speedy development is dermocosmetics, which bridges the hole between beauty and dermatological wants. Excessive ingredient concentrations and superior expertise are driving product efficacy on this class, which is changing into the brand new definition of luxurious skincare. In keeping with Mintel analysis, 46% of Indian shoppers see dermocosmetics as merchandise that enhance pores and skin well being and look. Between 2020 and 2024, the Indian market noticed an increase in dermatologically-tested product launches. In the meantime, over half of Thai shoppers use suncare merchandise from dermocosmetic manufacturers.

The rising acceptance of beauty surgical procedure in Asia Pacific, significantly in China, Thailand, and South Korea, can also be noteworthy. In South Korea, half of shoppers view non-invasive procedures as acceptable strategies to reinforce look. In China, 47% of shoppers who haven’t undergone beauty surgical procedure plan to take action for anti-ageing functions.

Educating youthful shoppers about facial skincare can also be important for long-term pores and skin well being. Manufacturers can take the lead in serving to youngsters perceive their pores and skin sorts and construct wholesome skincare habits early on.

Moreover, social media will proceed to be a robust device for manufacturers to interact with shoppers. Collaborations with influencers and dermatologists may also help improve model consciousness and loyalty. Tapping into tendencies like “pores and skin slugging,” for instance, may also help manufacturers join with male shoppers.

As life expectations rise, the APAC skincare market is getting into an thrilling new period the place shoppers are searching for extra than simply anti-ageing merchandise. Renovating claims and highlighting the advantages of confirmed substances can resonate extra deeply with shoppers than merely chasing the newest “stylish” parts. This shift calls for brand new approaches to speaking the science behind established substances.

The increasing dermo-cosmetics market offers extra alternatives to develop specialised formulations for a wider client base. As these tendencies evolve, manufacturers that supply a holistic method—integrating skincare with wellness, psychological well being, and even beauty enhancements—will likely be well-positioned to thrive on this longevity-driven market. The important thing to success will lie in offering options that meet the various wants of ageing shoppers whereas empowering them to make knowledgeable selections about their pores and skin at each life stage.

Catch Mintel at this yr’s in-cosmetics Asia, with knowledgeable displays on the present and future tendencies in magnificence and private care.

Discuss to a specialist in the present day – they’ll information you on easy methods to flip these insights into actionable methods. Or, subscribe to Highlight in the present day, our free platform, offering insights, recent views and groundbreaking evaluation into the markets that matter.