Disney+ Hotstar mentioned that the dwell streaming of Coldplay’s Music of the Spheres live performance in Ahmedabad attracted 83 lakh views and garnered a formidable 16.5 crore minutes of watch time. Viewers tuned in from all components of the nation, with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal contributing 85 per cent of the viewership, it added.
“This response additional strengthens the platform’s dedication of democratizing premium leisure for audiences nationwide at an unparalleled scale,” it added.
Kiran Mani, CEO-Digital at JioStar, mentioned, “At Disney+ Hotstar, curating live-streaming experiences goes past enterprise. It’s pushed by our imaginative and prescient to empower audiences throughout the nation with unmatched leisure at an unprecedented scale. The overwhelming response to Coldplay’s Music of the Spheres dwell stream is a testomony to our dedication to democratizing entry to premium experiences, breaking obstacles, and redefining how India engages with international leisure. That is just the start of an period the place know-how and storytelling come collectively to unlock limitless prospects in dwell leisure.”
Disney+ Hotstar had rolled out an built-in advertising marketing campaign focusing on Coldplay followers and first-time customers, inviting them to expertise the dwell efficiency.
“Whereas on-platform interactivity, together with Coldplay lyrics integration, allowed followers and past to actively interact with the efficiency in real-time; influencers joined the bandwagon as they rallied their sturdy following, and hosted watch events,” it added.
Strategic marketing campaign integrations and impact-intensive placements had been performed throughout BookMyShow, Swiggy, Spotify, YouTube, and different platforms
With Jameson Ginger Ale because the Co-Powered By sponsor, Cisco because the Livestream Occasion Accomplice, and Courtyard by Marriott because the Livestream Affiliate Sponsor, manufacturers partnered with Disney+ Hotstar to create participating experiences for subscribers.
