The rise in wholesome and aware consuming gives an enormous alternative for manufacturers like NOTO.
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Guilt-free dessert start-up NOTO has raised ₹21 crore within the pre-Collection A funding spherical led by Equentis Angel Fund. The spherical had additionally seen participation from Inflection Level Ventures (IPV), JITO, Sign Ventures, and others.
The corporate’s plans to deploy the funds to scale its manufacturing, develop distribution, launch offline shops, and forge strategic partnerships to develop its model presence throughout key markets.
NOTO additionally plans to introduce new product strains and bolster its omnichannel distribution technique with the launch of its personal ice cream parlours to its presence in Tier-1 and Tier-2 cities and additional strengthen its footprint within the fast commerce house to satisfy rising demand.
Based in 2019, by Varun Seth and Ashwini Seth, Noto has raised ₹4 crore in its pre-Collection A spherical. The beginning-up counts Titan Capital, Rockstud Capital, WEH Ventures, Lead Angels, as its buyers. It competes with manufacturers similar to Go Zero, NIC, Get-A-Means and Minus 30.
With rising disposable incomes, the spending on meals and drinks is on the rise within the nation. In addition to, the rise in wholesome and aware consuming gives an enormous alternative for manufacturers like NOTO.
The nation’s meals and beverage market is predicted to develop to $68 billion by 2030, clocking a CAGR of 25 per cent by 2030. Traders are bullish on start-ups working within the section. Lately, Go Zero raised ₹30 crore, Hocco noticed its valuation contact the ₹600 crore mark inside just a few months of its inception.
(with inputs from bl interns Nethra Sailesh and Rohan G Das)
Revealed on April 14, 2025
