PWC News
Friday, July 4, 2025
No Result
View All Result
  • Home
  • Business
  • Economy
  • ESG Business
  • Markets
  • Investing
  • Energy
  • Cryptocurrency
  • Market Analysis
  • Home
  • Business
  • Economy
  • ESG Business
  • Markets
  • Investing
  • Energy
  • Cryptocurrency
  • Market Analysis
No Result
View All Result
PWC News
No Result
View All Result

Breakthrough stories need great twists in the tale

Home Business
Share on FacebookShare on Twitter


In dialog are, from left, Dana Walden, co-chairman and president of Disney Leisure, American actor Sterling Brown and Dan Fogelman – American scriptwriter and director. Credit score: Cannes Lions 2025 Getty Photographs

Yesterday was the primary day of Cannes Lions 2025. This week-long competition of creativity brings collectively a number of the best advertising and promoting minds from throughout the globe, to debate matters that are each pressing and vital.

This yr, I’m watching Cannes Lions digitally, from the consolation of my house in Bengaluru. So I’ll miss the seashores and yachts of the French Riviera. However I’ll have the distinctive pleasure of listening to those superb discussions whereas having fun with the world’s finest rava idlis and filter espresso.

There have been many desirable periods on Day 1. I liked the dialog on breakthrough storytelling, hosted by Disney. Dana Walden (co-chairman and president of Disney Leisure) was joined by Dan Fogelman (American scriptwriter and Director) and Sterling Brown (American actor) for this dialogue. A key takeaway for me – breakthrough tales require two key components. First, unimaginable twists within the story that the viewers don’t see coming. And second, a robust emotional payoff for the viewers, which might vary from tears to exultation.

Gurinder Chadha

Each these components had been additionally re-emphasised in one other session by none apart from Gurinder Chadha, the celebrated movie Director. I had been moved by her beautiful film “Bend it like Beckham” a few years in the past, and now I used to be equally impressed by what she stated about huge display screen storytelling. She spoke about how she at all times begins with the questions – “What’s the viewers pondering? And the way am I going to shift their opinions?”. And the way she then employs numerous methods, together with shock and subversion, to make this occur.

Her goal is to take the viewers on a journey they don’t seem to be anticipating, to shock them, and hold them invested within the story all through the length of the movie. “My job is to achieve out to your coronary heart”, she stated, “and make you rethink what’s round you”. That’s wonderful recommendation for model storytellers too.

Sir John Hegarty, legend of promoting and founding father of the company Bartle Bogle Hegarty, spoke on why large corporations and companies typically can not dance. However in fact, they should, in the event that they need to survive and develop. He had a strong lesson to share – that genuinely nice inspiration within the sphere of promoting comes from a wedding of the model’s core philosophy and pathbreaking creativity. As I listened to him, I assumed to myself – so many manufacturers concentrate on creativity, but they overlook the rationale why they had been created within the first place.

At shut of day, a dialogue on why manufacturers must embrace neurodiversity touched a strong nerve. With 53% of Gen-Z figuring out as neurodivergent, manufacturers danger dropping these younger folks each as shoppers and as group members, except they embed neurodivergent pondering into their methods. As Lola Younger, the worldwide recording artist, requested all of us at this session – “What’s regular? Regular, regular, regular.” That could be a superb query for entrepreneurs to consider.

Watch this area for insights from Cannes Lions 2025, all through this week.

(Harish Bhat is an avid marketer and bestselling writer. He was beforehand the Model Custodian at Tata Sons)

Revealed on June 16, 2025



Source link

Tags: breakthroughgreatstoriesTaletwists
Previous Post

Scenario Planning for the Future: 3 Key Examples in Sustainable Supply Chains | Mintel

Next Post

‘Fear of future inflation’: Conservative analysis exposes ways Trump is ‘undermining’ US dollar

Related Posts

Trump plans to start notifying countries of U.S. tariffs up to 70%
Business

Trump plans to start notifying countries of U.S. tariffs up to 70%

July 4, 2025
Microsoft shuts down Pakistan operations after 25 years, claims founding CEO; Ex-Pak President calls it a troubling sign for economy
Business

Microsoft shuts down Pakistan operations after 25 years, claims founding CEO; Ex-Pak President calls it a troubling sign for economy

July 4, 2025
Stocks fo Track on July 4: M&M, TechM, Nestle India, IEX, Bajaj Finance
Business

Stocks fo Track on July 4: M&M, TechM, Nestle India, IEX, Bajaj Finance

July 3, 2025
Building Tools for Tomorrow’s Auctioneers: Meet Bert Leffel
Business

Building Tools for Tomorrow’s Auctioneers: Meet Bert Leffel

July 4, 2025
Stripe and TrueLayer to roll out Pay by Bank in France and Germany
Business

Stripe and TrueLayer to roll out Pay by Bank in France and Germany

July 4, 2025
Bajaj Housing Finance Q1 Updates: AUM Rises 24%, Loan Assets Grow
Business

Bajaj Housing Finance Q1 Updates: AUM Rises 24%, Loan Assets Grow

July 3, 2025
Next Post
‘Fear of future inflation’: Conservative analysis exposes ways Trump is ‘undermining’ US dollar

'Fear of future inflation': Conservative analysis exposes ways Trump is 'undermining' US dollar

The Shift from Liquid to Dry Cooling in a Warming World

The Shift from Liquid to Dry Cooling in a Warming World

Fossil Fuel Financing by Banks Rose Sharply in 2024

Fossil Fuel Financing by Banks Rose Sharply in 2024

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED

‘Stunning’: Fox host mocked for spinning Trump’s flip-flop on ‘signature policy issue’
Economy

‘Stunning’: Fox host mocked for spinning Trump’s flip-flop on ‘signature policy issue’

by PWC
July 1, 2025
0

Fox Information host Maria Bartiromo is going through criticism for calling President Donald Trump’s newest reversal on undocumented immigrant employees...

14th CryptoSuper 500 Report

14th CryptoSuper 500 Report

July 3, 2025
Key metrics from Constellation Brands’ (STZ) Q1 2026 earnings results | AlphaStreet

Key metrics from Constellation Brands’ (STZ) Q1 2026 earnings results | AlphaStreet

July 2, 2025
Powell confirms that the Fed would have cut by now were it not for tariffs

Powell confirms that the Fed would have cut by now were it not for tariffs

July 1, 2025
US dollar suffers worst start to year since 1973

US dollar suffers worst start to year since 1973

June 30, 2025
Hospitals in Trouble: A Financial Playbook for Leaders and Investors

Hospitals in Trouble: A Financial Playbook for Leaders and Investors

July 1, 2025
PWC News

Copyright © 2024 PWC.

Your Trusted Source for ESG, Corporate, and Financial Insights

  • About Us
  • Advertise with Us
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact Us

Follow Us

No Result
View All Result
  • Home
  • Business
  • Economy
  • ESG Business
  • Markets
  • Investing
  • Energy
  • Cryptocurrency
  • Market Analysis

Copyright © 2024 PWC.