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Campbell’s Soup gets a Gen X makeover — 42-year-old fashion exec joins her family at $9 billion canned-soup-and-snacks giant

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  • The nice-granddaughter of the inventor of condensed soup has joined the fam at Campbell’s, the corporate introduced this week. The daughter of late billionaire Campbell’s heiress Mary Alice Dorrance Malone will serve on the board following her mom’s dying final month. 

The Campbell’s Firm on Friday introduced it had elected 42-year-old luxurious trend entrepreneur Mary Alice Dorrance Malone Jr. to its board, persevering with a household legacy that has spanned greater than a century. 

Malone Jr. is filling a board seat on the Fortune 500 firm that her mom, with whom she shares the identify Mary Alice Dorrance Malone, held for 35 years earlier than passing away in June 2025 on the age of 75. The billionaire was Campbell’s largest shareholder and the longest-tenured member of the board, at one level even warding off an activist assault from Daniel Loeb’s hedge fund. Malone Jr. can also be the great-granddaughter of Dr. John T. Dorrance, who invented condensed soup and served as president of the corporate from 1914 to 1930. Her grandfather, John T. Dorrance Jr., chaired Campbell’s from 1962 to 1984. Different members of Malone Jr.’s household together with Bennett Dorrance Jr. and Archbold D. van Beuren additionally serve on the board. 

Collectively, the Dorrance household holds greater than 23% of the corporate, and Forbes counts the household as amongst America’s richest, with a internet value valued at $17 billion. 

Nevertheless, Malone Jr.’s appointment comes at a pivotal time for Campbell’s. The corporate’s inventory worth has dropped greater than 25% yr thus far, and its earnings per share decreased 24% in 2024 versus 2023. It renamed itself from “Campbell Soup Firm” to The Campbell’s Firm in November 2024 to raised replicate its different standout manufacturers which embody Cape Cod, Goldfish, Kettle Model, Pepperidge Farm, Swanson, and V8. In recent times, the corporate has shifted its portfolio combine with whole gross sales centered extra on revenues from snacks and types comparable to Rao’s quite than core soup operations.

The board executed a CEO transition initially of the yr. Mick Beekhuizen, one other Gen Xer at age 48, took the function efficient in February. Malone Jr. brings together with her almost 20 years within the trend enterprise, having based luxurious shoe line Malone Souliers in 2014, the place she serves as chief model director. The road’s iconic “Maurene” leather-based mule retails for greater than $600 and is hand made in Italy. The corporate has additionally partnered with Netflix sequence Emily in Paris and Bridgerton, in response to its web site. 

In an announcement, Campbell’s board chair Keith McLoughlin welcomed her to the workforce.

“Mary Alice’s distinctive mix of artistic, analytical and entrepreneurial expertise and deep appreciation of Campbell’s historical past can be an asset to the Board and the corporate,” mentioned McLouglin. 

Introducing the 2025 Fortune 500, the definitive rating of the largest firms in America. Discover this yr’s listing.



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