In 2024, GeoPoll continued to ship on its mission of offering dependable information to drive decision-making throughout the globe. Over the 12 months, we carried out tens of analysis initiatives, starting from focused research targeted on particular teams or areas to expansive, multi-country surveys addressing a few of the world’s most urgent points. With greater than 4 million surveys accomplished, 2024 was a fantastic continuation to our dedication to empowering organizations with actionable insights.
As we look ahead to an much more impactful 2025, let’s briefly tour a few of the public stories we revealed this 12 months. These highlights characterize solely a fraction of our work, with many extra insights shared by means of commissioned consumer stories tailor-made to particular wants.
Listed below are just some of the tales we instructed by means of information this 12 months:
Empowering Youth: Employment, Protests, and Entrepreneurship
Youth points took heart stage in 2024, and GeoPoll was aty hand to ship vital insights into employment and social actions:
- Kenya Youth on Employment and Entrepreneurship: Learn the report
How are younger Kenyans navigating a difficult job market? Do you know most employed Kenyans run aspect hustles? This research dives deep into their entrepreneurial aspirations, boundaries to employment, and the options they imagine may unlock alternatives. Policymakers and NGOs will discover actionable suggestions for empowering the subsequent era. - Youth Protests in Kenya and Nigeria: Kenya Report | Nigeria Report
2024 was marked by waves of youth-led protests in Africa. Kenya took heart stage with the world-famous Gen Z protests towards the contested 2024 Finance Invoice and what they termed as poor governance. This wave caught in lots of different nations, together with Nigeria. We carried out surveys in each nations across the time the protests had been ongoing, to look at the frustrations driving these actions, from financial hardships to systemic challenges, and spotlight the collective voices demanding change.
The Age of AI, Gaming, and Expertise
GeoPoll leveraged cutting-edge expertise to discover its affect on societies:
- AI in Kenya Report: Learn the findings
As synthetic intelligence positive factors traction, how is Kenya adapting? This report, carried out through cellphone calls, appears at consciousness ranges, adoption tendencies, public notion of AI’s function in shaping industries and on a regular basis life, and ideas onregulation of AI. - Gaming in Africa 2024: Get the insights
The gaming trade in Africa is experiencing unprecedented progress, pushed by cell expertise and a younger, tech-savvy inhabitants. This report uncovers gaming tendencies, fashionable platforms, and the challenges going through the trade, offering a roadmap for stakeholders seeking to faucet into this vibrant market.
- Betting in Africa 2024: Learn the report
On to a different kind of gaming, we revealed our annual multi-country report on betting Africa. Betting stays a fancy and fast-evolving sector in Africa. This report explores betting behaviors, the function of cell expertise in its rise, and the financial implications for governments, regulators, and companies. With insights from six nations, it affords a complete have a look at how betting continues to form the leisure and financial panorama.
Well being Crises: Supporting Communities Throughout Outbreaks
Over time, GeoPoll has leveraged distant cell surveying to offer well timed on-the-ground information throughout well being emergencies, aiding decision-makers:
- Mpox Outbreak in DRC: Learn the report
Amid rising Mpox instances, this report highlighted public consciousness ranges and response gaps, providing insights that knowledgeable intervention methods from probably the most affected nation – the DRC. - Zambia Cholera Outbreak: Learn extra about what we discovered
For a while from the start of the 12 months, Zambia was present process wave after wave of cholera outbreaks that had been straining the general public well being response. We ran a research within the nation, and thiss report detailed neighborhood perceptions, healthcare responses, and the challenges of addressing a widespread outbreak.
Taking Local weather Motion: Knowledge for Sustainability
GeoPoll contributed to vital world and regional local weather discussions:
- 2024 Peoples’ Local weather Vote: View the survey outcomes
Representing 87% of the worldwide inhabitants, and in collaboration with the United Nations Improvement Programme (UNDP), Browning Environmental Communications, and the College of Oxford, this survey helped folks from a whopping 77 nations to voice their considerations about local weather change to world leaders, that includes 15 questions designed to seize the affect of local weather change on day by day lives, perceptions of its dealing with, and desired actions from leaders. - Local weather Change Perceptions Amongst Africans: See the insights
Africa is on the frontline of local weather change. At across the identical time nations had been beginning negotiations about Local weather Change motion at COP 29 in Baku, GeoPoll was wrapping up information assortment for nationwide surveys in Ghana and Uganda to know public attitudes, perceptions, and behaviors round local weather change.
Shaping Media and Market Methods
With a finger on the heartbeat of shopper habits, GeoPoll shared actionable insights for companies and media organizations:
- Afghanistan Media Panorama Surveys: November Report | February Report
Because the world watched the Taliban’s re-ascension to energy in Afghanistan in August 2021, the image painted within the information media was of a curtain closing after 20 years of international engagement there. Whatever the circumstances and difficulties a society faces, a functioning media is crucially necessary to the well being and well-being of that society. GeoPoll’s Afghanistan Media Viewers Panorama Survey marks a pioneering effort in media institution analysis post-Kabul’s fall. In a quickly evolving media setting, these research reveal how Afghans eat information and leisure, providing steering for advertisers and broadcasters. - Paris Olympics Surveys: Earlier than the Video games | After the Video games
How did world audiences have interaction with the Olympics? GeoPoll, in collaboration with mediaReach OMD, carried out surveys in Ghana, Kenya, Nigeria, and Tanzania to evaluate public perceptions across the video games, earlier than and after. These surveys captured shifting shopper sentiment and media habits surrounding one of many 12 months’s greatest occasions. - Akili TV: Measuring Viewership of Kids’s Imaginative Studying Tv Packages: See how we did it
Akili Community launched Akili TV on thirty first March 2020, Kenya’s first and solely devoted free-to-air household tv community with imaginative studying packages that profit youngsters and that folks can belief and revel in. Akili TV digitally broadcasts on free-to-air, DSTV, GOTV, Startimes, Zuku, K24 Plus, and over the Web. To find out the viewership of the Akili TV station versus the competitors, Akili Community contracted GeoPoll, the world’s largest cell surveying platform, to conduct an ongoing survey to realize a deep understanding of viewership, viewers profiles, and media consumption habits of households with youngsters 17-years-old and beneath. This is able to be the primary measure of media consumption by youngsters, who in Kenya account for 48% of the inhabitants.
Advancing Enterprise, MSMEs and Manufacturers
GeoPoll continued to assist small and medium-sized enterprises throughout Africa:
- Africa MSME Pulse 2024: See the tendencies
Small and medium-sized enterprises (MSMEs) are the spine of Africa’s economic system, offering employment and driving innovation. On this third version of the Africa MSME Pulse, GeoPoll captured the heartbeat of MSMEs throughout the continent, the challenges they face—reminiscent of entry to finance, market volatility, and regulatory hurdles—in addition to their methods for resilience and progress. The report highlighted how MSMEs are leveraging expertise, adapting to financial shifts, and taking part in a vital function of their communities. - 2024 Model Africa 100: Discover the rankings
From native heroes to world powerhouses, this rating celebrates Africa’s most admired manufacturers, providing insights into shopper loyalty and market dynamics. GeoPoll is proud to contribute to the annual Model Africa 100 report, in partnership with Model Africa, Kantar and Model Management, which celebrates the continent’s most admired manufacturers. Drawing on survey information from over 30 African nations, this 12 months’s thirteenth version highlighted each regional champions and world powerhouses that resonate with African shoppers.
Wanting Forward
As we begin a brand new 12 months, we replicate on a 12 months of progress, innovation, and impactful analysis that has empowered organizations throughout the globe; we’re proud to have been on the forefront of delivering actionable information that drives significant change.
In 2025, we’re dedicated to increasing our attain, embracing new applied sciences, and persevering with to assist our companions with insights that form methods and choices. Whether or not it’s essential to perceive your viewers, monitor tendencies, or consider affect, GeoPoll is right here to assist. Contact us to learn the way GeoPoll can assist your analysis wants, and subscribe to our publication to remain up to date on our newest stories, information, and providers.
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