The next is a visitor submit and opinion from Slavik Baranov, CEO at STON.fi Dev.
From Gaming Phenomenon to Monetary Ambition
In 2024, the TON blockchain grew to become one of the vital talked-about ecosystems in crypto — not due to a groundbreaking DeFi protocol, however because of the meteoric rise of viral tap-to-earn video games on Telegram. Titles like Hamster Kombat and Notcoin drew tens of millions nearly in a single day, pushing every day energetic wallets to almost 2 million by September.
The surge proved TON can onboard customers at a tempo few blockchains can match. However it additionally uncovered the fragility of hype-driven adoption: many gamers got here for fast rewards and left when incentives ended. Speculative capital — fluid and opportunistic by nature — adopted the identical path.
Video games confirmed TON’s attain. However they have been by no means meant to be the inspiration of a monetary revolution.
The Lasting Influence of the Hype Cycle
The post-game cooldown wasn’t a collapse; it was a reset. In January 2024, earlier than the gaming increase, TON averaged 26,000 every day energetic wallets. After the mud settled, exercise stabilized at 100,000–200,000 — a a number of of its pre-hype base.
Much more importantly, developer and person inflows seeded progress throughout the ecosystem. The variety of DeFi protocols on TON rose from 35 to 67 in 2024 — a 91% improve. This growth displays a gradual shift in focus from short-lived promotions to enduring monetary infrastructure.
Constructing TON’s DeFi Panorama
TON’s DeFi sector now spans token swaps, staking, and lending. In early 2024, EVAA launched as the primary lending protocol. By late summer season, AMM protocol STON.fi had reached almost $400 million in liquidity. In the present day, the leaders by complete worth locked (TVL) are the liquid staking protocol Tonstakers and the swap protocol STON.fi, reflecting person choice for core, high-liquidity companies.
Fueled by gaming-related pleasure, complete worth locked (TVL) throughout the community peaked at $1.1 billion in July 2024. However as incentive packages ended, TVL declined to round $600 million by early 2025 and now stands close to $400 million.
These actions counsel that a part of TON’s liquidity was influenced by short-term market dynamics. Funds tended to circulation in during times of enticing yields and step by step taper off as these alternatives diminished.
By the tip of 2024, TON had almost 38 million addresses, but new pockets creation fell sharply — from 724,000 every day in autumn to simply 33,000 in early 2025. In the meantime, staking emerged as a secure haven: round 790 million TON are at present staked, concentrating liquidity in lower-risk, base-layer protocols.
Why the Revolution Hasn’t Occurred But
In contrast with Ethereum or Solana, TON’s liquidity depth and vary of merchandise are nonetheless growing. A part of this distinction stems from its underlying design. TON’s structure was created with huge scalability in thoughts, resulting in technically elegant however extra complicated infrastructure for builders.
Good contracts on TON use a low-level language, and plenty of core elements require constructing from the bottom up, which can have contributed to a extra gradual tempo of DeFi growth in its early years.
The trade-off? Low-level growth can produce extra environment friendly, resilient options over time. TON’s core workforce is actively decreasing friction for builders, paving the way in which for quicker progress.
One other issue is ecosystem dependence on Telegram. On one hand, this integration provides TON direct entry to over 1 billion customers and tangible utility — since 2024, Telegram channel house owners have been capable of obtain advert income payouts in TON. Alternatively, it creates a single level of publicity: any disruption in Telegram immediately impacts TON.
For now, many common customers nonetheless see Telegram mini-apps as informal video games moderately than monetary instruments. With out broadening past leisure use instances, TON’s attraction to institutional capital stays constrained.
Unlocking TON’s DeFi Potential
The trail ahead is evident: broaden past hype cycles and ship mass-market monetary companies seamlessly built-in into the Telegram expertise.
This might imply:
- Frictionless funds — sending crypto in a Telegram chat as simply as a textual content message.
- On a regular basis utility — paying for items, companies, or restaurant payments in TON-based tokens.
- Accessible lending — providing microloans and credit score options in areas underserved by banks.
If executed properly, these use instances might rework TON from a viral gaming phenomenon right into a major interface for world crypto adoption.
Alerts of Institutional Confidence
Institutional funding is already validating TON’s potential. In March 2024, main gamers together with Sequoia Capital, Draper Associates, Kingsway, CoinFund, Ribbit, and Skybridge invested in Toncoin.
In January 2025, Zodia Custody (a subsidiary of Customary Chartered) introduced help for TON’s Jetton token normal, enabling banks and huge buyers to securely maintain and handle TON belongings. And in July 2025, The Open Platform — a developer of Telegram-based protocols and apps constructed on TON — secured $28.5 million at a $1 billion valuation from main funds Ribbit Capital and Pantera Capital.
Conclusion: From Potential to Actuality
The explosive progress of 2024 proved that pairing Telegram’s attain with blockchain’s capabilities can transfer markets. However true transformation will come solely when TON evolves from a hype-fueled onramp into a strong monetary ecosystem.
The basics are in place: a rising developer base, enhancing infrastructure, and unprecedented distribution via Telegram. If TON’s DeFi sector can simplify the person expertise and ship important, in-demand companies the place customers already are, it received’t simply take part in the way forward for digital finance — it might assist outline it.
