Have you ever heard of the market adage ‘purchase the hearsay, promote the information’? There are a couple of examples on the market that hold such market sayings alive.
Do you know that Apple shares have usually staged blended strikes on the American know-how big’s annual mega occasion in September?
The iPhone maker usually retains its main launches, bulletins and technological development showdowns for this present day.
Add Zee Enterprise as a Most well-liked Supply
As an illustration, in 2024, Apple launched the iPhone 16 collection, launched the Apple Watch Collection 10, and introduced a significant iOS 18 software program replace.
All in all, Apple’s September launch occasions have a tendency to witness slight intraday declines or muted performances, adopted by gradual worth restoration and outperformance over subsequent months as new merchandise drive gross sales.
This is how Apple shares have carried out on the annual Apple September occasion that sometimes brings in main bulletins, launches and pricing-related updates.
| 12 months | Apple September occasion date | Intraday worth vary (USD) | Change vs earlier shut (%) | Closing worth (USD) |
| 2024 | 12 | 219.82-223.55 | 0.10% | 222.77 |
| 2023 | 14 | 173.58-176.10 | 0.90% | 175.74 |
| 2022 | 7 | 153.61-156.67 | 0.90% | 155.96 |
| 2021 | 14 | 146.91-151.07 | -1.00% | 148.12 |
| 2020 | 15 | 113.61-118.83 | 0.20% | 115.54 |
Apple shares have proven a blended however usually subdued response on the times of its annual launch occasions — sometimes hosted in September, also known as ‘sell-the-news’ occasions.
Prior to now 5 years, this occasion has seen Apple shares seesawing inside a $2.5-5 vary in intraday commerce earlier than closing inside one per cent of their earlier day’s ranges.
In 2024, 2023 and 2022, the inventory ended as much as 1.0 per cent larger, dropped one per cent in 2021, and edged up 0.2 per cent in 2020, knowledge reveals.
Apple Shares | What has modified in 2025 vs 2024?
For the reason that September 2024 occasion, Apple has slipped to the second-biggest American firm by market worth from the highest.
In September 2025, NVIDIA has taken the Numero Uno spot.
Usually, Apple tends to underperform Wall Road benchmark S&P 500 on this present day. It declined on 12 out of 17 such events between 2013 and 2023, averaging a modest intraday loss, in response to overseas media.
Nevertheless, the Apple inventory often outperforms the market modestly over the three months following the September occasion.
Catch newest updates on Apple ‘Awe Dropping’ occasion
