Are collectibles a viable asset class? The buyer of the $16.5 million Pokémon card thinks so

Social media influencer and wrestler Logan Paul made historical past final week when he auctioned and bought a uncommon Pokémon card for $16.5 million, a world file value for an auctioned buying and selling card. The winner views it as an funding.

AJ Scaramucci — son of investor and former White Home communications director Anthony Scaramucci — gained the bidding struggle for the “Pikachu Illustrator” card, made in 1998 and one in every of solely an estimated few dozen to exist. 

It is the crowning achievement within the Solari Capital founder’s quick gathering profession, which began with buying and selling playing cards through the COVID-19 pandemic. 

“I imply, Picassos are nice,” he stated in an interview, explaining the Illustrator card’s significance. “However Pokémon means far more than only a Picasso portray to folks.”

After profitable, Scaramucci stated the cardboard’s buy was the primary motion in what can be, as he dubbed, a “planetary treasure hunt.” He stated the objective, which he’s embarking on together with his youthful brother, is to gather quite a few real-world, scarce property throughout various classes. 

Buying and selling card markets have exploded in recent times. Based on knowledge from Card Ladder, an analytics agency that tracks buying and selling card costs and gross sales, the month-to-month gross sales quantity in secondary buying and selling has almost doubled within the final two years.

EBay CEO Jamie Iannone within the firm’s earnings name final week detailed that the biggest contributor to gross merchandise quantity progress within the fourth-quarter had been collectibles, significantly “pushed by continued power in buying and selling playing cards.”

Paul himself purchased the illustrator card in 2021 for almost $5.3 million, indicating he bought it with a greater than 200% return. Card Ladder’s “Pokémon index” has grown 145% previously 12 months. Evaluate these features to the S&P 500, which is up 15.2% previously 12 months. Or examine it to “Magnificent Seven” darling Alphabet, which is up 73.4% previously 12 months. 

“Particularly in 2025, the expansion has been astronomical,” stated Ken Goldin, founder and CEO of Goldin Auctions, which is owned by eBay. Goldin ran the public sale for the illustrator card final week. “We’ve people who find themselves shopping for solely both as a result of they completely find it irresistible or they firmly consider that buying and selling playing cards and collectibles are a authentic various asset class.”

Scaramucci is somebody who’s shopping for Pokémon playing cards for each of these causes: his personal pleasure and the funding potential. 

“The compounded annual progress fee of those playing cards is uncontrolled,” he stated. “And they need to be handled as investments as a result of that is what they’re. It is simply apparent.”

Scaramucci added the playing cards are a technique to play the “debasement commerce,” the place buyers fearful of nations devaluing their currencies transfer cash into arduous property. 

Viewing collectibles instead asset is just not new, even when unorthodox. 

Paul Karger, co-founder and managing associate at wealth advisory agency TwinFocus, stated he works with shoppers who accumulate artwork, wine, watches and even guitars. However whereas some view these things as investments, Karger would not advise shoppers to get into that mentality. 

“Consider it as a ardour first, and form of an funding second,” he stated. “You hope they go up over time, however they’re completely not a alternative to monetary property, it is simply possibly a complement on the margin.”

Karger warned that the illiquid nature of collectibles, and the dependency they’ve on others figuring out their value, typically by way of auctions, are added dangers. 

Kaycee LeCong, managing director of the household workplace at Brighton Jones Wealth Administration, additionally famous a danger is that capital features on collectibles are taxed at 28%, larger than capital features taxes on shares which can be round 15% and 20%.

Regardless of the dangers, Goldin tasks extra folks will view collectibles, significantly buying and selling playing cards, as various property. He stated as extra headlines come about detailing main gross sales — like that of Paul’s — and value discovery turns into simpler to do with extra knowledge, it should solely appeal to extra members. 

Scaramucci will embark on his treasure hunt by means of a brand new firm known as Treasure Trove. Nonetheless, he didn’t disclose any particulars about what that firm can be nor the way it will function, past that it’ll obtain funding from Solari Capital. Scaramucci additionally did not disclose if he plans to promote the Illustrator card, or every other of his collectibles, if it grows extra in worth. 

And whereas Scaramucci stated he’d wish to get hold of the Declaration of Independence as a part of his hunt after he gained the Illustrator card, he acknowledged to CNBC that it is a objective that can take a lot work to realize whereas not addressing a plan on find out how to do it. 

However in the mean time, the shortage of readability in his future plans is the purpose. 

“For now, for those who suppose I am only a loopy individual shopping for up real-world, scarce property,” he stated, “that is all you want to know.”