28 Streaming Trends and Statistics For 2025 | GWI

Looking for an entire rundown of streaming statistics? We’ve rounded up 28, only for you. 

Heading into 2025, shifting shopper developments are reshaping the streaming business. From how lengthy customers are hanging out on streaming platforms to what they’re prepared to shell out for entry, issues are shifting quick. Get able to discover the newest streaming statistics and delve into the necessities of TV bundles, subscriber turnover, and the fascinating realm of viewership.

Earlier than we dive in, let’s make clear some key phrases. Should you’re already conversant in the fundamentals, be happy to skip this glossary and leap straight to the principle content material.

What’s streaming?

Streaming is while you watch or hearken to stuff on-line with out downloading it first. Netflix, YouTube, and Spotify are all examples of streaming. You can begin watching a film or listening to a track nearly immediately. It’s tremendous handy and works throughout totally different gadgets. It’s secure to say streaming has completely modified how we get our leisure.

What’s linear tv?

Linear TV, alternatively, is the old-school means of watching TV. Exhibits come on at set occasions, and also you tune in to observe them reside. Channels like ABC, BBC, and NBC broadcast TV on this means. It’s nice for stuff like sports activities or information. 

What’s a streaming bundle?

A streaming bundle is while you get a number of streaming companies collectively in a single package deal. It’s often cheaper than paying for each individually. For instance, you may get Hulu, Disney+, and ESPN+ multi functional bundle. They’re a good way to save cash and nonetheless watch a mixture of exhibits, motion pictures, and reside sports activities.

What’s FAST TV? 

FAST TV (free, ad-supported tv) is a kind of streaming service the place viewers can watch content material free of charge, however with advert breaks included. Platforms like Tubi, Pluto TV, and FreeVee supply this mannequin, giving customers entry to motion pictures, exhibits, and even reside channels with out the necessity for a subscription. Whereas adverts break up the content material, FAST TV appeals to budget-conscious viewers who need to get pleasure from a variety of leisure with out paying a month-to-month price.

28 TV and streaming statistics: Key developments, habits, and regional variations

1. 89% of customers all over the world watch broadcast TV each day. 
2. 76% of customers watch on-line TV/streaming each day. 
3. On common, customers spend 1 hour and 22 minutes a day watching on-line TV/streaming (10 minutes lower than the height in 2022) and 1 hour 47 minutes a day watching linear/broadcast TV.
4. 26% of customers say they’ve paid for a TV streaming service within the final month.
5. 52% of US TV watchers say subscriptions are getting too costly, which is a 77% improve since 2020.
6. 43% of US TV watchers say they binge-watch greater than 3 episodes of a present at a time.
7. 19% of US TV watchers desire streaming a sequence with scheduled weekly releases.
8. There’s been a 40% improve in US customers preferring weekly releases since 2020.
9. Individuals watch a median of three hours and a couple of minutes of linear TV every day.
10. Saudi Arabia, South Africa, and Egypt lead in each day streaming time, averaging 1 hour and 52 minutes per day.
11. Japan and South Korea path in streaming time, with solely 20 minutes and 44 minutes of streaming each day, respectively.
12. 24% of individuals globally like to stream worldwide content material, with Brazil (46%) and the Philippines (35%) main this development.
13. 60% of Germans desire dubbed content material, whereas 73% of Malaysians desire subtitles.
14. 39% of customers who’re contemplating or have canceled a subscription say price is the principle motive, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many companies (29%).
15. 75% of customers aren’t contemplating canceling their TV subscription.
16. 29% of Gen Z and millennial TV viewers within the US get pleasure from watching exhibits that others discuss.
17. 28% of customers who plan to cancel not less than one TV subscription use a paid-for membership website for following creators.
18. 49% of customers say decrease prices than particular person subscriptions would make them join a TV streaming bundle, whereas 40% say high-quality content material would make them join, and 33% say ad-free content material.
19. Gen Z and millennials present the very best curiosity in TV streaming bundles (60%).
20. Gen X and child boomers present decrease curiosity (50% and 35%, respectively).
21. Child boomers are 9% extra possible (and Gen X are 6% extra possible) than the typical shopper to say that entry to reside sports activities occasions would entice them to join a bundle of TV streaming companies.
22. 17% of US TV watchers say they’ve used Tubi within the final month.
23. 15% of US TV watchers say they’ve used The Roku Channel.
24. The variety of Individuals utilizing FreeVee has elevated by 92% since Q2 2022.
25. 15% of streamers say they’ve downgraded or canceled a subscription due to adverts being launched.
26. 63% of customers who’ve watched a TV present/movie on a streaming service say they’ve stored their subscription the identical in response to adverts, whereas 11% say they’ve upgraded to keep away from adverts.
27. Gen Z is eighteen% extra possible and millennials are 9% extra possible than the typical on-line TV streamer to favor personalised suggestions in adverts.

How do streaming and TV habits differ all over the world?

The USA tops the charts for each day broadcast TV watching, with Individuals glued to their screens for a median of three hours and a couple of minutes every day. Over within the UK, they’re not too far behind at 2 hours and 42 minutes. However in the case of streaming TV, Saudi Arabia, South Africa, and Egypt are means forward, with people there streaming for about 1 hour and 52 minutes each day. Japan and South Korea, alternatively, path behind, with solely 20 minutes and 44 minutes of streaming each day respectively.

Additionally, a enjoyable reality: 24% of individuals like to stream worldwide content material. Brazil is forward with 46% of customers saying this, adopted by the Philippines at 35%. And there’s a cool break up between individuals who desire dubbed versus subtitled content material. In Germany, 60% lean in the direction of dubbed, whereas in Malaysia, 73% go for subtitles.

How a lot time do folks spend on streaming vs. linear TV every day?

On common, customers are clocking in about 1 hour and 22 minutes each day on streaming companies.

Whereas that may sound like lots, it’s truly 10 minutes lower than the height we noticed again in 2022. Individuals are juggling between their favourite streaming platforms and conventional TV. 

And actually, it’s not as a lot time as folks spend on conventional, linear TV – which continues to be holding its floor. Shoppers are averaging 1 hour and 47 minutes each day on conventional TV. So even with the rise of streaming, folks nonetheless love their common broadcast TV channels.

How many individuals pay for streaming companies?

A strong 26% of customers say they’ve paid for a streaming service within the final month. This exhibits that regardless of the rising prices, persons are nonetheless prepared to shell out for his or her favourite exhibits and flicks.

However right here’s the kicker: with so many choices on the market, customers are getting choosy. Whereas an excellent chunk are sticking with paid subscriptions, 52% of US TV watchers really feel subscriptions are getting too costly, which is an enormous leap since 2020 — up 77%. 

How many individuals use subscription bundles? 

Bundles can supply a more cost effective option to entry a number of companies with out breaking the financial institution – and worth actually is a driver. 49% of customers say the lower cost level of bundles would make them extra possible to join one, whereas 40% say high-quality content material would push them over the road, and 33% say ad-free content material would lure them in.

Youthful generations like Gen Z and millennials present the very best ranges of curiosity in TV streaming bundles, with 60% saying they’re intrigued. Gen X and child boomers, alternatively, present decrease curiosity ranges (50% and 35%, respectively).

And let’s not neglect the reside sports activities angle. Child boomers are 9% extra possible, and Gen X is 7% extra possible than common to say that entry to reside sports activities occasions would encourage them to join a bundle of TV streaming companies.

Are customers canceling their TV subscriptions? 

As customers tighten their purse strings in these robust financial occasions, what number of are contemplating switching off their subscriptions? Properly, not many. Virtually 75% of customers aren’t even fascinated with canceling their TV subscriptions. 

One motive for this loyalty is likely to be the standard of content material. Whether or not it’s the newest hit sequence, unique motion pictures, or simply all kinds of exhibits, the products are being delivered.

Why do folks cancel their TV subscriptions? 

So what, if something, would make somebody cancel? And who’s first in line? Our knowledge exhibits that Individuals are 19% extra prone to think about canceling a service as a result of they’re paying for too many. Throughout the globe, 39% of customers who’re contemplating canceling their subscription or who’ve already canceled theirs say price is the rationale, adopted by worth will increase (32%), not utilizing it sufficient (30%), and paying for too many companies (29%). 

In the meantime, 28% of customers who plan to cancel not less than one TV subscription use a paid-for membership website for following creators. 

How many individuals use FAST TV (Free ad-supported streaming companies)? 

The choice of free, ad-supported companies is catching on. Increasingly more viewers are utilizing platforms like Tubi and The Roku Channel. In reality, 17% of US TV watchers say they’ve used Tubi within the final month, whereas 15% say they’ve used The Roku Channel. 

And FreeVee? Its utilization shot up by 92% since Q2 2022 within the US. In the end, persons are exploring other ways to get their leisure repair with out going over funds.

How do customers really feel about adverts on streaming platforms?

Paying subscribers aren’t truly too eager on adverts. 15% of streamers say they’ve downgraded or canceled a subscription due to adverts being launched. In the meantime, 63% of customers who’ve watched a TV present/movie on a streaming service say they’ve stored their subscription the identical in response to adverts being launched, whereas 11% say they’ve upgraded to a dearer subscription to keep away from adverts.

Weekly releases vs. binge-watching: What’s extra fashionable?

Binge-watching is a worldwide pastime now. Round 43% of US TV watchers admit they dive into greater than three episodes of a present in a single sitting. For lots of viewers, binge-watching is the last word option to calm down. Whether or not it’s devouring the newest crime drama or catching up on a comedy sequence, there’s one thing satisfying about getting misplaced in a narrative for hours.

Nevertheless it’s not everybody’s very best night time. 19% of US TV watchers say they like streaming a sequence the place episodes have scheduled weekly releases. For this group of customers, there’s one thing concerning the anticipation and the build-up that will get them hooked. Bear in mind when everybody used to attend for a particular night time of the week to catch the newest episode of their favourite present? Properly, some people are nonetheless all about that life. 

Key takeaways for media manufacturers, networks, and streaming companies

As we sit up for 2025, these streaming developments will proceed to form the evolving panorama. Listed below are some key takeaways:

1. Diversifying content material is vital: There’s a rising world urge for food for diverse content material which tells us a one-size-fits-all method gained’t work. Media manufacturers have to cater to numerous tastes and areas by providing a spread of content material varieties and pricing fashions.
2. Subscription fatigue is actual: With 52% of US TV customers feeling the pinch from rising subscription prices, there’s a transparent want for extra reasonably priced, versatile choices. Manufacturers ought to think about not solely learn how to worth companies competitively but additionally learn how to package deal them in ways in which ship each worth and ease to the buyer.
3. Advert-supported streaming is on the rise: The rise of free, ad-supported platforms like Tubi and FreeVee indicators a possibility to faucet into viewers seeking to minimize prices with out compromising on content material. Media manufacturers ought to take this shift critically and assume strategically about learn how to leverage ad-supported fashions whereas sustaining high quality.
4. Person preferences are fragmenting: Whereas binge-watching stays fashionable, 19% of viewers desire weekly releases. The problem for streaming platforms is to supply flexibility — assembly the wants of those that need all of it now and people who get pleasure from a extra paced viewing expertise.

In the end, manufacturers should be nimble and proactive, repeatedly adapting to shopper preferences and discovering new methods to innovate on this quickly shifting streaming world.