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Four American Cities That Topped Airbnb’s List of Best Destinations—Should You Invest In Them?

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Airbnb not too long ago unveiled its listing of the high 25 trending locations worldwide for 2025, and solely 4 U.S. cities made the minimize. This was a stunning reveal, contemplating the standard dominance of American journey sizzling spots. 

Whereas these 4 cities grabbed the highlight, an honorary point out goes to Jacksonville, Florida, featured in comparable lists that Airbnb launched. This surprising illustration highlights rising alternatives in short-term rental (STR) markets. However are you able to guess which 4 U.S. cities made the listing? 

Let’s play a little bit sport. *Cue Jeopardy music*

Alright, let’s pull again the curtain. The not-so-expected U.S.-based stars of the Airbnb 2025 trending locations listing are:

1. Inexperienced Bay, Wisconsin

The Cheesehead Capital has earned its spot within the highlight—however not for the explanations you may assume. Internet hosting the NFL draft in 2025 is an enormous deal for Inexperienced Bay, bringing an inflow of vacationers and media consideration to this usually quiet metropolis. 

Whereas it’s higher identified for diehard Packers followers and cheese curds, Inexperienced Bay’s short-term rental market reveals stunning potential for traders who time it proper.

Right here’s a snapshot of Inexperienced Bay’s STR stats:

  • AirDNA market rating: 21
  • Estimated annual income: $39,000
  • Common each day price (ADR): $323.42
  • Occupancy price: 42%
  • Income per out there room (RevPAR): $139.81

Whereas Inexperienced Bay’s occupancy price could seem low, the excessive ADR displays town’s attraction throughout key occasions, like Packers video games and the upcoming NFL draft. This market could possibly be all about seasonal spikes for traders—the fitting property in the fitting location may flip a revenue with savvy pricing methods.

2. Charleston, South Carolina

Ah, Charleston. This Southern gem may appear much less stunning with its cobblestone streets, charming pastel homes, and shrimp and grits that might qualify as emotional assist meals. Nonetheless, it’s fascinating to see it highlighted on Airbnb’s trending listing. Charleston has lengthy been a favourite of vacationers, however its short-term rental market continues to outperform expectations.

Charleston’s key STR metrics embody:

  • AirDNA market rating: 92
  • Estimated annual income: $91,100
  • ADR: $467.01
  • Occupancy price: 64%
  • RevPAR: $309.82

These numbers affirm why Charleston is among the highest-ranked markets on AirDNA. With a stellar market rating and an ADR that ranks among the many greatest within the nation, Charleston delivers constant returns for STR hosts. It’s proof that appeal and historical past by no means exit of favor.

3. Baton Rouge, Louisiana

Welcome to New Orleans’ underrated sibling: Baton Rouge. Much less Bourbon Avenue chaos, extra crawfish boils, and genuine Louisiana tradition, Baton Rouge is carving out a distinct segment as a quieter, extra inexpensive different to NOLA—and Airbnb has taken discover.

Right here’s how Baton Rouge’s STR market stacks up:

  • AirDNA market rating: 65
  • Estimated annual income: $24,800
  • ADR: $183.91
  • Occupancy price: 44%
  • RevPAR: $82.59

Whereas the income numbers might not be as flashy as Charleston’s, Baton Rouge has a singular benefit: affordability. Buyers can enter this market at a decrease price, and with a little bit of creativity and technique, they’ll capitalize on its regular demand for short-term stays.

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4. Houston, Texas

Lastly, we come to my hometown. Houston has handled town’s latest short-term rental allowing crackdown, however remains to be a trending sizzling spot nationwide for guests and occasions. Whereas these rules are inflicting complications for some, they’re additionally creating alternatives for devoted hosts prepared to function responsibly and adapt to the altering panorama.

Houston’s STR metrics reveal a market that rewards cautious deal evaluation:

  • AirDNA market rating: 79
  • Estimated annual income: $30,900
  • ADR: $201.19
  • Occupancy price: 52%
  • RevPAR: $106.61

Houston’s affordability and variety of sights make it an fascinating market to look at. From the Museum District to NASA’s House Middle and the burgeoning foodie scene, vacationers don’t have any scarcity of causes to go to. The important thing right here is discovering the fitting property in an space zoned for short-term leases and guaranteeing compliance with native legal guidelines.

What These Cities Inform Us About STR Alternatives

This listing may need been a head-scratcher at first look. Nonetheless, it reveals a transparent development: Markets with extra affordability and distinctive sights nonetheless supply alternatives, particularly for traders who know how one can analyze a deal. Whereas Charleston stands out because the clear excessive performer, markets like Inexperienced Bay, Baton Rouge, and Houston present that even much less obvious locations can ship strong returns with the fitting method.

So, what does this imply in your subsequent STR buy? It’s easy: An inventory worth is only a suggestion, and success comes all the way down to how proficiently you possibly can analyze a deal. Dive into the info, perceive the market dynamics, and align your funding together with your monetary targets.

Need to analyze your subsequent deal the fitting approach? Begin with the fitting instruments, just like the BiggerPockets STR Calculator, and make knowledgeable selections that place you for fulfillment in trending markets like these.

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Notice By BiggerPockets: These are opinions written by the creator and don’t essentially signify the opinions of BiggerPockets.

Garrett Brown

Brief-Time period Rental Professional & Content material Creator

BiggerPockets

Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.

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