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LEGO Group Rolling Out Paper-Based Bags for Packaging Bricks – ESG Today

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LEGO Group up to date its progress on its initiative to modify to paper luggage within the packaging of its LEGO units, as a part of the corporate’s dedication to cut back single-use plastics from its packaging.

The replace follows an announcement by the corporate final 12 months that it will start phasing out single-use plastic in LEGO bins, changing plastic pre-pack luggage with new luggage made with paper, beginning in Europe and Asia.

The initiative kinds a part of a collection of strikes by the corporate as it really works in direction of reaching its sustainability commitments, which embody a objective to make its merchandise from extra sustainable supplies, or these produced utilizing renewable or recycled assets and producing little or no waste, by 2032, in addition to its targets to achieve web zero emissions throughout the worth chain by 2050 and to cut back carbon emissions by 37% by 2032, on a 2019 foundation.

Considered one of LEGO Group’s sustainability technique’s key focus areas consists of initiatives to put money into sustainable supplies analysis to cut back the carbon footprint of merchandise and packaging.

In its replace, LEGO Group revealed that it had examined 180 totally different kinds of paper, with the intention to discover a bag that might face up to the manufacturing course of and wouldn’t tear in transit. The corporate stated that it has additionally modified its factories for the brand new luggage, updating its packaging strains and controlling humidity, noting that paper is extra delicate to humidity than plastic. The brand new luggage have additionally been verified as recyclable within the EU, U.S., and Canada, the corporate stated.

LEGO Group stated that it’s beginning to make paper-based luggage at its factories around the globe, with all factories globally having began manufacturing. The corporate added that the paper-based luggage are more and more being included in units in its factories in Europe and Asia, and are prepared to start rolling out within the Americas as properly.

On the corporate’s web site, outlining extra advantages and options of the brand new luggage, LEGO Group stated:

“Paper has the unintended advantage of being extra satisfying to unwrap, as a result of whereas clear, single-use plastic luggage enable builders to see the contents, we found in testing that children loved the suspense of opening the paper-based luggage! Our bigger paper-based luggage are available a form that permits them to face, which is especially helpful for storing unfastened bricks throughout the constructing course of.”

Picture supply: The LEGO Group



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