2025 Brand Africa 100: Top Brands in Africa Report – GeoPoll

GeoPoll is proud to have as soon as once more served as a lead analysis accomplice for the Model Africa 100 | Africa’s Greatest Manufacturers rankings, now in its landmark fifteenth 12 months! The 2025 version was launched on the historic Africa Corridor in Addis Ababa, Ethiopia, reinforcing the significance of manufacturers in shaping the continent’s growth narrative, forward of Africa Day.

Whereas optimism in Africa’s potential continues to rise, with 68% of respondents throughout 31 nations expressing perception within the continent (up from 64% in 2024), this 12 months’s rankings reveal a contrasting decline in loyalty to African manufacturers. Solely 11 of the High 100 most admired manufacturers had been African, the bottom degree because the initiative started in 2011, and a drop from 14% in 2024.

“It’s a wake-up name for Africa,” famous Model Africa founder Thebe Ikalafeng. “Perception should translate into shopping for African.”

Topline Insights from the 2025 Model Africa 100 Rankings

The Model Africa 100 examine stays Africa’s most complete client model survey, spanning 31 nations and representing over 85% of the continent’s inhabitants and GDP. The analysis is independently performed with GeoPoll because the lead mobile-based information assortment accomplice, alongside Kantar and regional collaborators.

Key highlights from the 2025 Model Africa 100:

• Nike stays the #1 general most admired model in Africa for the eighth consecutive 12 months.

• MTN is as soon as once more the #1 most admired African model, additionally acknowledged as the highest African model “doing good” for society and the surroundings.

• Dangote was honored with a Lifetime Achievement Award and inducted into the inaugural Model Africa Corridor of Fame alongside MTN, M-Pesa, Ethiopian Airways, and Model South Africa.

• Bathu led the way in which because the #1 most admired attire model, whereas Normal Financial institution was the highest monetary companies model.

• South Africa emerged as each essentially the most admired nation model in Africa.

High Monetary Providers Manufacturers

High Media Manufacturers

High Nation Manufacturers Contributing to a Higher Africa

Most admired manufacturers in Africa: the High 100

Nation 2025 Model Africa 100 outcomes will probably be introduced in a sequence of occasions inside the respective nations. Maintain monitor of the occasions right here. 

Methodology

GeoPoll is proud to help this imaginative and prescient by offering sturdy, well timed, and continent-wide client information to energy choices in branding, advertising and marketing, and coverage. Our position within the Model Africa 100 rankings aligns with our mission to raise African voices and help the expansion of impactful, homegrown enterprises.

The Model Africa 100 rankings are primarily based on a pan-African survey performed by GeoPoll through mobile-based analysis, in 8 languages throughout 31 nations and supported by companions in North Africa and the islands. The rankings are unsponsored to make sure model neutrality, and give attention to unprompted client preferences for each African and non-African manufacturers working on the continent.

Contact us to study extra concerning the survey, our capabilities, or to get deeper insights into manufacturers in Africa.