Pump.fun rumored to launch incentive campaign with $PUMP rewards to claw back market share from LetsBONK

Key Takeaways

Pump.enjoyable is planning a 30-day buying and selling quantity incentive program with $PUMP token rewards.
The initiative goals to spice up buying and selling volumes and regain market share from rivals like LetsBONK.

Meme coin launchpad Pump.enjoyable is rumored to quickly roll out an incentive program that may reward customers with $PUMP tokens based mostly on their buying and selling quantity, based on latest updates to the platform’s software program growth package (SDK) noticed by researcher Dumpster DAO.

1/ It seems that @pumpdotfun is getting ready to launch a quantity incentives program that may final a minimum of 30 days, with $PUMP because the rewards token

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— Dumpster DAO (@Dumpster_DAO) July 26, 2025

The SDK now consists of new admin performance for setting reward parameters and monitoring person buying and selling volumes, together with strategies for customers to assert $PUMP rewards, Dumpster DAO famous.

The platform additionally up to date its bonding curve program documentation, suggesting that bonding curve buying and selling exercise will issue into reward eligibility.

Whereas the whole reward allocation stays unconfirmed, a take a look at file in a latest SDK model referenced 1 billion PUMP tokens per day, although that is seemingly placeholder knowledge.

“The present program makes use of a 30-day incentives system, however may seemingly be reused/up to date if the crew [chooses] to proceed this for longer,” Dumpster DAO said, noting that the options haven’t but been activated on the platform.

The invention comes amid a pointy drop in exercise on Pump.enjoyable, underneath stress from LetsBONK’s rising market share.

Information from Dune Analytics exhibits that since July 5, LetsBONK, a meme coin launchpad targeted on the Solana-based BONK ecosystem, has overtaken Pump.enjoyable in market share. As of July 25, LetsBONK commanded roughly 84% of the market, whereas Pump.enjoyable had fallen to only 12%.

Likewise, LetsBONK persistently led Solana meme coin launchpad revenues. Since early July, LetsBONK has quickly gained traction, with income climbing sharply and surpassing Pump.enjoyable by a large margin.

On July 25, LetsBONK generated over $1.3 million in comparison with Pump.enjoyable’s $254,000.

Dumpster DAO stated that the brand new incentive construction seems aimed toward recapturing market share by means of dealer rewards.

The $PUMP token has seen a dramatic loss in worth, dropping over 50% following its ICO. Initially priced at $0.004 and peaking at $0.0067, it has now fallen beneath its ICO value.

The decline was exacerbated when the challenge chief Alon Cohen introduced that an airdrop was not coming quickly, which conflicted with investor expectations and contributed to unfavorable market sentiment.