Mintel has recognized 5 strategic methods to ‘skinify’ suncare, teaming with Susonity’s International Director of Advertising and marketing – Magnificence and Safety, Elena Nunno, to deliver an ingredient producer’s knowledgeable perspective.
Customers need extra from sunscreen than simply UV safety; 59% of Chinese language sunscreen customers agree merchandise ought to supply extra skincare advantages. However with moisturising claims showing on over half of sunscreen launches in 2024-25, and ‘for delicate pores and skin’ claims on a 3rd (as reported on Mintel International New Merchandise Database), ‘skinify’ suncare in additional disruptive methods to drive development.
1. Innovate with ‘SPF Sandwich’ in Thoughts
The ‘SPF sandwich’ hack (layering sunscreen underneath and over make-up) is trending. Whereas social media tendencies will be fleeting, this hack has lasting potential if positioned properly:
- Spotlight the way it’s straightforward to do and offers enhanced safety; as Mintel’s analysis reveals that comfort and sturdiness are sought-after sunscreen claims.
- Tackle pilling/greasiness with light-weight, sweat-proof codecs that layer seamlessly, like mists or rising brush-on codecs.
2. Capitalise on Ok-Magnificence 3.0
Brightening claims are rising in sunscreen innovation, interesting to a 3rd of Brazilian sunscreen customers who prioritise pure glow.
- Elevate brightening claims by tapping into the 2025 Ok-Magnificence wave which focuses on wholesome radiance, pores and skin barrier well being and science-backed formulation.
- Develop Ok-Magnificence-inspired sunscreen for melanated pores and skin, impressed by Galskin.
3. Faucet into Longevity Magnificence
Stopping indicators of ageing is a prime sunscreen buy motivator. In Canada, 57% of sunscreen customers apply it extra typically on account of issues about ageing (vs 56% for pores and skin most cancers prevention).
Longevity skincare tendencies – focusing on organic age/mobile ageing and preventative ageing – can improve ‘skinification’ of suncare.
- Leverage ageing-simulation instruments like Haut.AI’s SPF Fact Sales space.
- Tackle vitamin D’s position in longevity by together with VMS or utilizing activated vitamin D SPF tech like Increase Lab’s Goody Goody Solar Drops SPF 50+.
- Contemplate on-trend longevity actives like PDRN, ATP and NAD+.
4. Tackle the GLP-1 Impression
The deal with GLP-1 and weight reduction medication is reshaping the BPC panorama. Within the UK, half of 25-34 12 months olds present curiosity in injectable weight reduction medication, and NPD focusing on ‘GLP-1 face’ is rising (e.g. Volulift).
- Innovate sunscreen with GLP-1 in thoughts, like Dr Few, which suggests GLP-1 medication could improve pores and skin’s solar sensitivity and recommends every day SPF to guard pores and skin and progress.
- Give attention to boosting pores and skin resilience and stopping injury to compromised pores and skin.
- Goal GLP-1 and non-GLP-1 customers to widen attain, and indicate elevated efficacy.
5. Don’t Overlook Aftersun
‘Skinify’ aftersun, an under-innovated phase that has seen a decline in innovation (2020-2025) on Mintel International New Merchandise Database.
There’s potential for a resurgence in aftersun given rising social media tendencies glamorising sunburn aesthetics. Manufacturers are responding, La Roche-Posay’s #DermsAgainstBurns marketing campaign, tackles viral TikTok tendencies like ‘burn traces’ or ‘sunburn tattoos’.
- Innovate on this neglected phase, specializing in restore/regeneration, taking cues from Zure Solaris, a luxurious ‘post-suncare’ model utilizing biotech substances like ectoin, arginine and The Photo voltaic Restore Advanced.
Wish to know extra? Simply ask us
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