Mintel x Dragonfly AI: Make Smarter CPG Packaging Decisions

Innovation has by no means been extra advanced or extra compressed.

CPG manufacturers are navigating quicker innovation determination cycles, extra fragmented classes, and growing stress to get it proper the primary time. Even with a transparent understanding of what’s occurring in your market, the danger of failure is big since you don’t know what is going to really work when the product hits the shelf.

That’s why we proceed to put money into bringing collectively richer, extra linked knowledge sources. A 12 months in the past, we introduced Black Swan Knowledge into Mintel to strengthen how manufacturers perceive what’s coming subsequent. This partnership with Dragonfly is the subsequent step, serving to purchasers perceive what is going to really work.

Mintel GNPD has lengthy been the trade’s strongest view of world product innovation, monitoring what’s launching, how classes are evolving, and the place alternative is rising. It helps our purchasers make smarter choices on the entrance finish of innovation.

However we’ve seen a persistent hole.

Manufacturers make investments closely in product growth, perception, and positioning. But some of the vital moments — the purpose of buy — is commonly the least understood. Packaging choices are ceaselessly made with out clear proof of what consumers will really discover.

That’s an enormous drawback as a result of consumers don’t learn packaging, they scan it. What will get seen first shapes what will get purchased.

Our partnership with Dragonfly AI brings a brand new layer of intelligence into GNPD, one which connects innovation technique with real-world efficiency.

By integrating Dragonfly AI’s consideration analytics instantly into GNPD, each product now features a packaging efficiency rating. Shoppers can see what stands out in opposition to class benchmarks, what will get missed, and the way successfully key messages are communicated, primarily based on how the human mind processes visible info.

I discover this so thrilling as a result of it strikes packaging choices from assumption to proof and adjustments when these choices will be made.

As an alternative of ready for in-market outcomes, or counting on late-stage testing, purchasers can now perceive how packaging is more likely to carry out earlier than they decide to launch. Which means quicker iteration, stronger execution, and extra confidence at each stage of the innovation course of.

We’re very deliberate about who we companion with.

Dragonfly brings one thing genuinely differentiated to this house: a scientifically grounded understanding of human consideration. Their know-how is constructed on a decade of neuroscience analysis and independently validated in opposition to eye-tracking benchmarks, providing a genuinely dependable solution to predict how people visually have interaction with packaging and inventive.

However what makes this partnership highly effective is how their know-how connects with Mintel knowledge.

GNPD exhibits what merchandise are launching and the way classes are evolving. Dragonfly exhibits what really captures consideration in these environments. Collectively, they offer purchasers a extra full view of what it takes to succeed. Not succeed ‘in idea’, however in follow.

That is a part of a broader shift we’re seeing throughout the CPG intelligence trade.

For a very long time, perception has been targeted on understanding what shoppers need, what tendencies are rising, what rivals are doing, and many others. That continues to be vital. However more and more, purchasers are asking a unique query: Will this really work?

That requires a extra linked, predictive strategy that hyperlinks technique with execution, and perception with end result.

By bringing collectively international product intelligence and a spotlight knowledge at scale, we’re serving to purchasers reply that query with better readability to allow them to:

Like most issues in enterprise, in the end, that is about outcomes.

Nice innovation can fail, not as a result of the concept isn’t proper, however as a result of it doesn’t get seen. And in immediately’s setting, that’s a danger most companies can’t afford.

We’re assured the mix of Mintel GNPD and Dragonfly instantly addresses that problem.

This partnership offers our purchasers a extra dependable solution to bridge the hole between perception and execution; to maneuver from understanding innovation to delivering it efficiently in market. It’s one other step in how we’re constructing a extra full, linked system for front-end CPG innovation.

And that’s the place we consider the way forward for this trade is heading. Not simply predicting what’s subsequent however serving to our purchasers form what wins.

Are You Assured Your Packaging Will Stand Out On Shelf?

Or are you continue to making these choices with out a clear view of what folks really see? Get in contact to learn the way your class communicates on pack, and the place there’s room to win