“Personally, I ship 700 to 800 invitation letters to embassies yearly,” he defined.
Many of those locations are entrepreneurs from international locations the place acquiring U.S. visas is difficult — Senegal, Ethiopia, Bangladesh, and others. The excessive success fee of “solely two to 3 rejections thus far” might show the affect of the Startup World Cup, one of many world’s largest entrepreneurship competitions.
Making a ‘World Cup’ for entrepreneurs
In 2017, Uzzaman launched an formidable imaginative and prescient: Startup World Cup. The competitors initially started as “the enterprise model of the soccer World Cup” with occasions in 15 international locations. When Pegasus introduced a $1 million prize (roughly 150 million yen) for the grand finals winner — the world’s largest prize quantity — inquiries flooded in from across the globe.
“As a result of it was the world’s largest money prize, inquiries began coming from varied international locations, and now we function in 130 international locations and areas worldwide,” Uzzaman famous.
Contemplating the Olympics entails roughly 200 international locations, the Startup World Cup has grown right into a platform masking two-thirds of the world’s nations and territories.
On the Tokyo qualifying venue, the governor participates yearly, with prizes totaling 150 million yen for Japan qualifiers alone. Nevertheless, Uzzaman’s true curiosity extends past entrepreneurs in privileged environments like Japan and America.
“In international locations throughout Africa, South America, and Southeast Asia, entrepreneurs typically can not journey to America. U.S. visas are tough to acquire,” he defined.
Dealing with annual losses of a whole bunch of thousands and thousands of yen
Working the Startup World Cup represents a major monetary burden for Pegasus. “We have been doing this whereas incurring losses of a number of hundred million yen yearly. However for us, it is a social exercise,” Uzzaman mentioned.
But the losses generate immeasurable worth. Within the finals, opponents pitch earlier than 3,000 buyers for an opportunity to win funding , giving everybody, whether or not from Africa or Russia, an opportunity to obtain funding — from Africa to Russia, everybody will get a shot.
“I obtain an unlimited variety of thank-you letters from varied international locations in Africa and South America,” Uzzaman shared.
For a lot of of them, they might by no means have set foot in Silicon Valley with out this occasion. The Startup World Cup capabilities not merely as a contest, however as a mechanism to bridge world alternative gaps.
A community of 200 mentors supporting the system
Sending invitation letters is not Uzzaman’s solely type of social contribution. “We recruited 200 mentors from world wide. These mentors are all free — all volunteers,” he defined.
This mentor community addresses basic challenges confronted by entrepreneurs in growing international locations. These difficulties embrace not realizing learn how to give a robust presentation, and missing a ahead technique, funding, or the flexibility to go to Silicon Valley. — Volunteers worldwide present free assist for these points.
Particular dedication to Japan: Repaying the scholarship
Why does Uzzaman dedicate such ardour to social contribution? The reply lies in his personal expertise.
“I got here to Japan and attended college right here. After I was learning at a Japanese college, I obtained a scholarship from Japan’s Ministry of Training,” he recalled.

Throughout his doctoral research at Tokyo Metropolitan College, Uzzaman was awarded a Japanese authorities scholarship. The expertise of mastering Japanese from scratch and immersing himself in analysis in an setting “the place English could not be used in any respect” laid the inspiration for his present values and understanding of Japanese tradition.
This gratitude immediately displays his present enterprise insurance policies. “Presently, we obtain many inquiries from corporations in varied international locations, and all wish to do CVC (Company Enterprise Capital) or VC (Enterprise Capital) as a Service,” he mentioned. “Inside that context, our staff prioritizes responding to Japanese purchasers.”
For instance, Uzzaman mentioned, after dealing with three Japanese corporations, Pegasus accepts one abroad (non-Japanese) firm. This clear precedence stems from emotions past mere enterprise judgment.
Frank suggestions for Japanese startups
Having noticed Japan’s startup scene for years, Uzzaman presents candid insights to its challenges.
“I would like Japanese corporations to grow to be higher at abroad PR actions,” Uzzaman mentioned. There’s a concern. “Japanese corporations have good know-how, however by some means they can not dream massive anymore.”
Uzzaman’s level rings true. Whereas Japan has quite a few startups with world-class technical capabilities, many give attention to home success and fail to take the leap into world growth. Or once they do increase, many fail abroad as a result of they can not break free from Japan-focused methods.
Uzzaman presents a selected expertise technique to beat this: “I believe corporations ought to be constructed for world scale from the start. So how do you go world from the beginning? For instance, one strategy is to incorporate world staff members in your staff from the start.
“Not simply Japanese folks, but in addition some international nationals. In Japan now, we’re really seeing extra startups like this rising.”
The identical applies to funding technique. “Buyers should not be restricted to home Japanese buyers from the beginning—attain out to corporations like Pegasus, and in that method, infuse ‘world blood’ from the start.”
The success mannequin seen in Mujin
Uzzaman’s suggestions aren’t mere concept. Mujin, a Japanese robotics firm during which Pegasus has invested 3.5 billion yen, embodies this very best.
“This firm is now partnering with varied world corporations. One-third of the engineers working at this firm in Odaiba are foreigners,” he famous.

Headquartered in Odaiba, Tokyo, Mujin constructed its group with “that mindset from the beginning,” premised on world growth, and efficiently raised 12.9 billion yen in main funding. Presently, the corporate’s know-how is being applied in factories world wide.
“I believe the truth that engineers from varied international locations are included was evaluated as a serious plus in fundraising,” Uzzaman mirrored.
The impact of enterprise area growth
One vital impact of CVC 4.0, an outsourced company enterprise mannequin advocated by Uzzaman that emphasizes constructing enterprise partnerships over pursuing funding good points, is the growth of associate corporations’ enterprise domains. This impact was evident within the collaboration with Aisin.
“When Aisin began working with us and we first created the fund, we narrowed the main focus to only three areas at Aisin’s request: mobility, logistics, and robotics.”
Nevertheless, because the partnership with Pegasus deepened, Aisin’s perspective broadened in Silicon Valley. The fund’s funding targets expanded into numerous fields — starting from power, journey, hospitality, and insurance coverage to healthcare, agriculture, sensible cities, fintech, and meals tech, far exceeding the preliminary scope.
One other attribute of Pegasus’s CVC 4.0 strategy is searching for enterprise returns by way of partnerships reasonably than direct funding returns.
“Japanese corporations are likely to make selections conservatively, specializing in their core enterprise areas. I believe one vital development is that they’ve began to suppose extra flexibly about this,” Uzzaman noticed.
Expectations for ‘Made in Japan’ altering the world
On the interview’s conclusion, Uzzaman shared his expectations for Japan’s total startup ecosystem.
“I consider corporations ought to be constructed for world scale from the beginning,” he states with conviction. Japan’s technical capabilities and dedication to high quality are world-class. What’s wanted is the mindset and mechanisms to ship that worth to the world.

Uzzaman’s actions — supporting entrepreneurs throughout 130 international locations by way of the Startup World Cup and serving to Japanese corporations increase globally by way of CVC 4.0 — is pushed by a way of mission past mere enterprise.
If his imaginative and prescient involves fruition, it might create a round world ecosystem — one during which Japanese innovation helps handle world challenges whereas concurrently offering new alternatives for entrepreneurs in growing international locations.
Written by Toshi Maeda | JStories
Edited by Kwee Chuan Yeo | JStories
Prime picture: Emi Takahata | JStories
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