Sudhanshu Vats named as new President of ASCI

Sudhanshu Vats, MD, Pidilite Industries Ltd

Sudhanshu Vats, Managing Director of Pidilite Industries Ltd, has been named the brand new chairman of the Promoting Requirements Council of India (ASCI). The announcement was made on the thirty ninth Annual Basic Assembly of the self-regulator physique that completes 40 years of existence in October.

S Subramanyeswar, of MullenLowe World, was named vice chairman. Paritosh Joshi, Principal at Provocateur Advisory and trade veteran, was named honorary treasurer.

“ASCI’s function has by no means been extra essential. As promoting evolves with new applied sciences and codecs, our duty is to make sure it’s executed with integrity – centred across the product promise, respectful of the neighborhood and conscious of customers. In an setting the place belief is well shaken, self-regulation supplies each steerage to the trade and assurance to the general public. I sit up for working intently with advertisers, businesses, platforms and customers to uphold excessive requirements, encourage accountable creativity and strengthen confidence in promoting. On the coronary heart of this effort is an easy precept — at all times maintain the patron’s curiosity entrance and centre,” Vats stated in an announcement.

ASCI additionally introduced key initiatives it is going to take up over the following yr.

The self-regulatory physique stated that it plans to undertake a collection of latest initiatives within the coming months. It can launch a kids’s promoting and media literacy program that may prepare over 1,000,000 college college students. “The ‘AdWise’ programme will empower college students with consciousness to establish, query and consider promoting messages, thus decreasing their vulnerability to deceptive and dangerous adverts,” it added. It can undertake an ethnographic analysis amongst Gen Alpha to assist develop a framework for accountable promoting to the brand new technology of children rising up with expertise and screens. It can even be increasing its footprint in Bengaluru and New Delhi.

Revealed on September 18, 2025