On the subject of drinks, milk stays the spine of India’s most beloved ritual, tea and occasional, with 59 per cent of shoppers preferring to eat milk by their ‘doodh ki chai-coffee’.
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RITU RAJ KONWAR
A modern research reveals that 71 per cent of Indians nonetheless take pleasure in milk and milk merchandise recurrently as a part of their each day routine, whilst the way in which they eat milk has developed.
Godrej Jersey, which has launched ‘Godrej Jersey India’s Lactograph Findings FY25-26’, highlighted some insights about milk consumption sample in India. YouGov, the analysis associate, performed the analysis throughout eight Indian cities.
Based on the research, the normal glass of milk has been blended into chilly brews, smoothies, ‘badam’ milk, cereal bowls and protein shakes. Amongst those that eat milk, 58 per cent say they eat flavoured milk similar to ‘kesar’ or ‘badam’ milk many of the instances, whereas 51 per cent mix it into smoothies for an energising drink.
On the subject of drinks, milk stays the spine of India’s most beloved ritual, tea and occasional, with 59 per cent of shoppers preferring to eat milk by their ‘doodh ki chai-coffee’. Milk additionally turns into celebratory throughout festivals, with 41 per cent of Indians selecting flavoured milk as a drink for competition and particular events as their go to refreshment.
The nostalgia issue
A media assertion mentioned nostalgia continues to outline India’s reference to milk with 52 per cent Indians gravitating in direction of plain milk due to childhood nostalgia. The research reveals that 49 per cent affiliate milk with before-school snacks, 43 per cent recall bedtime rituals or late-night flavoured milk treats, 41 per cent keep in mind ‘doodh roti’ or milk with chapati, and 45 per cent recall being given milk because the substitute when elders drank tea.
Different findings from the research name for an motion to extend milk consumption amongst youngsters for stronger bones. Round 64 per cent of the Indian mother and father, who have been surveyed, imagine that their little one could have decrease bone density resulting from decreased milk consumption in comparison with their very own childhood, and 54 per cent of those respondents additionally really feel that their little one’s bodily progress is slower in comparison with their very own progress at their age which may very well be the results of lesser milk consumption.
Amongst mother and father who give milk to their youngsters, 73 per cent say they depend on milk for calcium; 62 per cent say it helps them preserve protein consumption; 60 per cent join it with health and weight administration; and 62 per cent imagine milk offers their little one power by the day.
Even when not consumed as a drink, dairy continues to dominate the Indian plate. The research finds that dahi (80 per cent), paneer (76 per cent), and butter (74 per cent) stay family staples.
Quoting Shantanu Raj, Head of Advertising, Godrej Jersey, the assertion mentioned: “This research clearly signifies that milk shouldn’t be leaving the desk, it’s simply altering its glass. The information displays each legacy and evolution, 67 per cent of Indians nonetheless take pleasure in milk most frequently by tea, reinforcing milk’s deep cultural roots, whereas 44 per cent now carry milk into their day by protein shakes, signalling a brand new fitness-driven ritual.
“For a model like Godrej Jersey, that is each a duty and a chance. The evolving demand for higher-protein and fortified dairy codecs is a robust sign of the place the market is headed. We’re investing on this area thoughtfully from protein-enriched milk drinks to fortified dairy improvements. Our ambition is to make sure that shoppers by no means have to decide on between style, comfort and vitamin, and to play a constructive position in shaping a extra nutritionally progressive India.”
Revealed on November 27, 2025
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