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Introducing Forrester’s ServiceNow Services Landscape: Partner Selection Becomes More Complex With Enterprise Workflows and Agentic Transformation

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It was once that you would consider ServiceNow providers virtually solely within the context of ITSM implementations, nonetheless the ServiceNow Providers market has decisively moved past these conventional confines. Whereas ITSM, ITOM, and ITAM stay essential, the platform growth into Enterprise Workflows mandates a more in-depth strategic look of service supplier choices. For tech executives and enterprise leaders, seeking to improve their ServiceNow capabilities, success hinges on the appropriate accomplice choice that derisks failure and brings worth to the evolving ServiceNow ecosystem.

A Hybrid Panorama of Maturity and Emergence

The ServiceNow providers market is a dynamic market encompassing suppliers of various sorts, displaying traits of each a mature core, with established gamers and standardize ITSM choices, and an rising edge, with new capabilities materializing round agentic AI operations and business particular workflows, broadening together with the ServiceNow footprint itself. Already substantial in measurement, it’s rising in line or past ServiceNow’s personal income development fee of roughly 20% year-on-year. That is occurring amidst ServiceNow’s clear ambition to turn into the agentic platform of selection.

Suppliers embrace quite a lot of sorts of firms together with Huge 4 tax audit corporations, techniques integrators and ServiceNow specialty corporations that coexist on this market. ServiceNow works primarily by means of channels, and our 38-supplier Panorama report . Providers companions are extraordinarily essential to ServiceNow as a really excessive share of ServiceNow engagements are delivered by companions. Oddly sufficient a number of the very largest suppliers of ServiceNow providers have solely been available in the market for 10 years or much less, a minimum of in a coordinated trend. This correlates with the corporate’s emergence past its core ITSM automations to its extra enterprise-wide context.

Accomplice engagement with ServiceNow has strategically broadened. The main target is not primarily about implementation however spans a full lifecycle of worth realization.. Partnerships with ServiceNow deal with 4 major facets: 1. consulting and implementation (Enterprise and Knowledge Readiness), 2. managed providers (Service Supply Optimization), 3. reselling and joint product growth (Handle, Construct and Innovate), and 4. shift in direction of transformational outcomes over mere technical implementations is accelerating, driving the middle of gravity in direction of companions who supply breadth of capabilities throughout IT and core enterprise features.

Acquisitions Proceed To Form The Ecosystem

Capabilities have additionally expanded considerably by way of acquisition. For instance, Thirdera, based in 2021 as Evergreen Programs, was acquired by Cognizant in 2024. Infocenter, one other ServiceNow pure play, was acquired by Perception Enterprises in 2024, whereas NTT DATA acquired Accorio in 2020. Because the scope of the ServiceNow footprint expands, and the market shifts from an implementation focus to a transformational focus, the middle of gravity tends to shift to bigger suppliers with a breadth of functionality throughout IT and enterprise features. Nevertheless, boutiques nonetheless have an excellent deal to supply in particular areas of innovation, corresponding to Plat5Mation’s emphasis on pursuing ServiceNow’s AI agenda.

Anticipate Change To Proceed

CEO Invoice McDermott’s expansive ambitions for ServiceNow guarantees ongoing change within the ServiceNow footprint itself, in addition to the providers market serving to to allow it. CRM and Agentic AI are two strategic bets of monumental significance to the agency, which can now be mirrored more and more in ServiceNow’s partnering methods. Watch this area together with our upcoming Forrester Wave report on this market section.

When you have any questions in regards to the ServiceNow Providers Panorama report, ebook an inquiry or steerage session with me.



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Tags: AgenticComplexEnterpriseForrestersIntroducinglandscapepartnerselectionServiceNowservicesTransformationWorkflows
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