In March 2024, Undertaking Final Mile partnered with GeoPoll to conduct a survey on smartphone, app, and social media utilization in Mozambique. The target of the examine was to realize an understanding of the cell and social media panorama within the nation, together with the pursuits, attitudes, and behaviors of smartphone customers.
Survey Methodology
The examine was performed in Portuguese utilizing GeoPoll’s Cell Net analysis platform. Cell Net is a link-based survey mode that may be taken on a really primary cell phone browser.
For this survey, GeoPoll randomly sampled members from the in depth GeoPoll database of cell subscribers in every province in Mozambique. This strategy is known as easy random sampling and accesses the general database every day. The sampling technique was meant to assemble knowledge from a variety of age teams, gender, and places inside Mozambique.
To bolster the survey’s attain all through Mozambique, GeoPoll additionally deployed internet advertising channels, leveraging a technique tailor-made to the precise demographics and profiles of the meant respondents.
In complete, 750 respondents participated within the survey. All 11 provinces in Mozambique had been represented, with the biggest segments from Maputo and Maputo Metropolis.
The distribution by gender was 77% male, 22% feminine, and a couple of% that specified “different.” Most respondents fell inside the 25-34 age vary at 61%, adopted by the
16-24 age vary at 23%, and the 35+ age vary at 17%.
All 750 respondents included within the survey had been required to personal or in any other case have entry to a smartphone.
Survey Findings
Key takeaways from the analysis embrace:
- Though 95% of respondents on this examine personally personal a smartphone and the remaining 5% have entry to a smartphone owned by a partner, member of the family, good friend, and many others., solely 69% of respondents take into account themselves the first consumer of the smartphone (suggesting a big variety of shared units).
- Barely extra males take into account themselves the first consumer (71%) in comparison with girls (64%).
- Girls are extra probably than males to have simply began utilizing a smartphone inside the previous yr (10% vs. 5%).
- Social media and messaging are by far essentially the most broadly put in and used smartphone apps throughout gender and age teams.
- Nearly all respondents use Fb (93%), and most use WhatsApp (81%) and SMS/textual content messaging (79%).
- Most smartphone customers no matter gender or age depend on cell knowledge as their main means for accessing the web (93%) and entry the web a number of occasions a day (88%).
- Most entry social media a number of occasions a day (87%), primarily utilizing their smartphone (79%), and spend a minimum of half-hour every time they entry it (72%).
- Information prices pose the most important problem to utilizing social media and apps (69%), adopted by web connectivity (37%), and privateness considerations (31%).
- Perceptions of social media’s impression on native tradition and society skew constructive general. A 3rd of respondents consider the impression could be very constructive (32%), starting from 39% for respondents ages 35+ to 24% for respondents ages 16-24.
- Most respondents throughout gender and age teams are utilizing health-related apps or chats on their smartphone (84%), and nearly all specific a minimum of some stage of belief within the apps/chats they use.
- When requested which sorts of apps they’d prioritize if that they had restricted time, cash, or entry to their cellphone, by far the biggest phase of respondents mentioned well being apps (48%), rising to 52% for ladies.
Click on right here to obtain GeoPoll’s full written report on smartphone and social media utilization in Mozambique.
About GeoPoll
GeoPoll supplies full-service analysis options in additional than 120 international locations globally, specializing in low- and middle-income international locations. Yearly, GeoPoll completes over 5 million surveys by way of a number of mobile-based distant and in-person knowledge assortment modes, powered by a community of 10,000+ interviewers from 65 name facilities, native groups, and direct partnerships with cell community operators. Contact us to study extra about this examine and our capabilities.
About Undertaking Final Mile
If yow will discover an ice-cold Coca-Cola product nearly anyplace in Africa, why not life-saving medicines? Undertaking Final Mile is a worldwide cross-sector partnership between donors, ministries of well being, and the non-public sector that interprets provide chain and advertising greatest practices from the Coca-Cola ecosystem into personalized options for public well being challenges. We concentrate on route-to- market, chilly chain strengthening, and strategic advertising and communications. We purpose to enhance entry, availability, and demand for life-saving medicines and well being companies all the way down to the final mile in Africa. Because the first pilot in 2009, Undertaking Final Mile has reworked into a number one public-private partnership for well being. We now have undertaken over 59 tasks throughout 17 African international locations, impacting the lives of greater than 43 million individuals.
Discover out extra at www.projectlastmile.com.
