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Perception of Kenya Youth on Employment and Entrepreneurship – GeoPoll

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In line with the NCPD, youth, who type 35% of the Kenyan inhabitants, have the very best unemployment price of 67%. With restricted formal job alternatives and rising financial pressures, many younger individuals are compelled to discover various technique of livelihood, together with entrepreneurship.

To raised perceive the views of Kenya’s youth on employment and entrepreneurship, GeoPoll carried out a survey capturing insights into their aspirations, challenges, and perceived alternatives. This report highlights the important thing findings from the survey and sheds mild on the present state of youth employment, their attitudes towards entrepreneurship, and the structural boundaries they face in reaching financial stability.

Demographic Overview

The survey gathered suggestions from a diverse group of younger individuals in Kenya. The contributors ranged from 18-35 years outdated, with the most important share being between 25-35 years outdated (64%), and comprised 63% male and 37% feminine. A big quantity held faculty levels (70%).

Family Revenue

When requested about their current family revenue, the most important group, at 44%, makes lower than Kes. 30,000. That is adopted by 20% who earn between Kes. 30,000 and Kes. 50,000, after which 17% who’ve an revenue starting from Kes. 50,000 to Kes. 80,000. Solely 6% stated they earn over Kes. 150,000.

Key Findings

Employment Standing

The findings revealed a combined image: 38% of respondents recognized as unemployed, highlighting the continued wrestle for steady job alternatives. Conversely, 37% reported being employed full-time, whereas 26% indicated part-time employment, reflecting the various methods younger individuals are collaborating within the workforce.

Prime employment sectors in Kenya

Amongst these surveyed, 19% recognized themselves as working within the Info and Communications Know-how (ICT) sector, making it the most important group. Kenya is famend for expertise management throughout the continent. Lots of Kenyan youth work within the digital financial system, together with distant work, freelancing, and content material creation, which made the federal government implement the Digital Service Tax.

The agribusiness sector accounted for 14% of employment. Moreover, one other 14% of respondents reported being concerned within the sale of products and companies, notably inside the grocery store trade. The resort and tourism sector comprised 12% of the workforce, whereas 8% had been employed in each finance and insurance coverage. The manufacturing sector employed 7% of staff, and transportation accounted for five% of employment. The development trade, , which the federal government has been pushing by means of the Inexpensive Housing Program, represented 3% of these employed.

Aspect Hustles

Regardless of the variations in employment standing, nearly all of respondents (71  %) reported having facet hustles—small-scale entrepreneurial actions that complement their revenue. This highlights the resilience and adaptableness of Kenya’s youth, who’re leveraging their abilities and creativity to navigate an unpredictable financial setting.

In search of for Employment

Among the many people recognized as unemployed, which constitutes 37% of the surveyed inhabitants, a major 91% are actively searching for employment. Inside this group, 33% have reported that their job search has prolonged over the previous two years. An extra 26% have been looking for a couple of 12 months however lower than two years, whereas 24% have been in pursuit of employment for a length of six months to 1 12 months. Lastly, 18% have begun their search inside the final six months.

Unemployment challenges

When requested about among the challenges they confronted as being unemployed, a staggering 80% of respondents cited a scarcity of job alternatives as the first hurdle. Moreover, 42% pointed to the pervasive subject of nepotism and cronysm, expressing frustration over the need of non-public connections to safe employment. Inadequate networking alternatives had been highlighted by 39% of contributors, whereas 34% underscored insufficient assist from authorities and establishments as a barrier. Different important challenges embody lack of labor expertise (32%), restricted entry to profession steerage (17%), and abilities mismatches (17%). Psychological well being struggles and low morale additionally emerged, with 6% noting the emotional toll of extended unemployment.

Entrepreneurship

The survey revealed a robust entrepreneurial spirit amongst Kenyan youth, with an awesome 87% expressing curiosity in beginning their very own companies. This highlights a rising inclination towards self-employment as a pathway to financial independence and alternative.

Moreover, the survey discovered that 56% of respondents want operating their companies full-time, whereas 39% expressed curiosity in pursuing entrepreneurship on a part-time foundation. Notably, 6% remained unsure about their most popular strategy.

Entrepreneurship Sector

Relating to sectors of curiosity, retail and commerce emerged as essentially the most desired subject, attracting 33% of the respondents. Agriculture adopted carefully with 27%, reflecting the sector’s longstanding significance in Kenya’s financial system. Know-how ranked third at 21%, highlighting the rising attraction of innovation and digital options among the many youth. These preferences underscore a mix of conventional and trendy entrepreneurial pursuits formed by each market alternatives and rising traits.

Entrepreneurship Barrier

Beginning a enterprise in Kenya presents a number of challenges for youth. A big 72% of respondents cited lack of entry to capital as the first impediment, limiting their potential to comprehend their concepts. Moreover, 9% famous the absence of assist methods or mentors, whereas 7% talked about market competitors as a barrier to sustaining their companies.

Moreover, 6% recognized a scarcity of enterprise data and abilities, pointing to deficiencies in schooling and coaching. Additionally, 6% expressed uncertainty about beginning their ventures, whether or not because of unclear enterprise concepts or being overwhelmed by too many choices. These findings underscore the necessity for improved entry to funding, mentorship, and capacity-building initiatives for younger entrepreneurs in Kenya.

Alternatives for younger individuals

A good portion of the youth in Kenya (60%) holds the idea that ample alternatives exist for younger people enthusiastic about entrepreneurship. Nonetheless, 33% of the respondents specific the opposite view, indicating that they consider there are inadequate alternatives accessible. Moreover, 7% of the youth are unsure and don’t have a transparent opinion on the matter.

Assist

Monetary assist (grants and loans) (82%) – is essentially the most sought-after type of help for aspiring younger entrepreneurs, with 82% of respondents figuring out it as essential to beginning their companies. This highlights the numerous position of entry to capital in empowering youth to beat monetary boundaries and kickstart their ventures. Mentorship and steerage (51%) – The survey additionally discovered that mentorship and steerage are extremely valued by younger entrepreneurs, with 51% of respondents figuring out them as important types of assist.

Talent coaching packages (51%) – The survey additional revealed that ability coaching packages are a key want for younger entrepreneurs, with 51% of respondents highlighting their significance. These packages play an important position in equipping youth with sensible data and experience to handle and develop their companies successfully.

Authorities Insurance policies and incentives (45%) –  45% of respondents recognized Authorities insurance policies and incentives as an necessary consider beginning a enterprise. This highlights the necessity for favorable insurance policies, akin to tax incentives, subsidies, and business-friendly laws, which might help scale back boundaries to entry for younger entrepreneurs.

Networking occasions (39%) – Networking occasions had been acknowledged as an important assist mechanism, with 39% of respondents emphasizing their significance. These occasions present younger entrepreneurs with invaluable alternatives to attach with potential companions, traders, and trade consultants, fostering collaboration and enterprise progress.

Coaching Packages

The survey revealed that 54% of respondents have engaged in entrepreneurial or enterprise coaching packages provided by both governmental or non-governmental organizations. Amongst those that participated, 34% reported that these packages reasonably enhanced their entrepreneurial and enterprise abilities. Moreover, 29% famous a slight enchancment, whereas 26% skilled a major enhancement of their abilities. Conversely, 10% of contributors indicated that they noticed no enchancment from the coaching acquired.

Methodology/About this Survey

This Unique Survey was run through the GeoPoll cell utility between the tenth and fifteenth of November 2024 in Kenya. The pattern dimension was 749, composed of random app customers between 18 and 35. Because the survey was randomly distributed, the outcomes are barely skewed in the direction of youthful respondents.

Please get in contact with us to get extra particulars about our capabilities, discover extra on the theme of youth and employment, or different subjects in Africa, Asia, and Latin America.



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Tags: employmentEntrepreneurshipGeoPollKenyaperceptionYouth
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