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Can the NFL’s Rooney Rule survive the DEI backlash?

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The NFL emblem adorns the uniform of a referee previous to the beginning of Tremendous Bowl LX between the Seattle Seahawks and the New England Patriots on February 8, 2026 in Santa Clara, Calif.

Kevin C. Cox/Getty Photos North America


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Kevin C. Cox/Getty Photos North America

Keep updated with our Up First publication despatched each weekday morning.

The OG of DEI hiring insurance policies is going through an existential problem.

Florida Legal professional Basic James Uthmeier has superior his threats to take enforcement motion in opposition to the NFL over its Rooney Rule, issuing the league an investigative subpoena on Wednesday.

That makes skilled soccer simply the newest goal of MAGA backlash to variety, fairness and inclusion efforts.

The Rooney Rule was adopted in 2003 amid an outcry over the dearth of alternatives for Black coaches in a league dominated by Black expertise. The pondering was {that a} concerted effort to usher in extra minority candidates would assist tackle the imbalance.

Florida Attorney General James Uthmeier has called on the NFL to suspend its Rooney Rule, arguing that it violates Florida anti-discrimination law.

Florida Legal professional Basic James Uthmeier has referred to as on the NFL to droop its Rooney Rule, arguing that it violates Florida anti-discrimination regulation.

Anna Moneymaker/Getty Photos North America


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Anna Moneymaker/Getty Photos North America

Whereas its effectiveness has been panned by many, together with coaches, former coaches, the NFL Gamers Affiliation and soccer followers, the rule stays in drive at the moment. In its present type, it requires NFL groups to interview a minimum of two folks of coloration or ladies for prime jobs together with head coach and normal supervisor, and a minimum of one particular person of coloration or a lady for quarterback coach and different senior roles.

In March, Uthmeier referred to as on the NFL to droop the rule altogether.

“Florida regulation is evident,” he mentioned in a video posted to X. “Hiring selections can’t be based mostly on race, and the Rooney Rule mandates race-based interviews and incentivizes race-based selections. That is discrimination.”

A broader marketing campaign waged by the Trump administration

His phrases echo a broader marketing campaign waged by the Trump administration. The Equal Employment Alternative Fee, which for many years sought to treatment huge racial injustices in America, has now made tackling discrimination in opposition to white folks, particularly males, a precedence.

Andrea Lucas, EEOC Chair, is imterviewed at NPR Headquaraters on March 20, 2026. (Elizabeth Gillis/NPR)

EEOC Chair Andrea Lucas has warned employers that their DEI insurance policies may very well be illegal.

Elizabeth Gillis/NPR


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Elizabeth Gillis/NPR

In an interview with NPR earlier this yr, the company’s Trump-appointed chair, Andrea Lucas, mentioned she has no drawback with employers broadening their recruitment. However repeatedly, she has warned employers that even within the interview choice course of, they need to not think about a candidate’s race, intercourse or every other protected attribute below Title VII of the Civil Rights Act.

“All it has to do is inspire — in complete or partly — your decision-making, and also you’re into illegal territory,” Lucas says.

This portrait photo shows Equal Employment Opportunity Commission Chair Andrea Lucas.

The NFL stands by the Rooney Rule 

The NFL made no remark this week after the subpoena, however days after Uthmeier first launched his battle in opposition to the Rooney Rule, NFL Commissioner Roger Goodell addressed the matter at a press convention. He maintained that the rule shouldn’t be a hiring mandate, however relatively one thing that has helped groups discover the most effective expertise.

“The Rooney Rule’s been round a very long time. We have advanced it, We have modified it. We’ll proceed to do this as circumstances warrant,” he mentioned, noting that related insurance policies have been embraced by industries far past soccer.

NFL Commissioner Roger Goodell speaks during Round One of the 2026 NFL Draft at Acrisure Stadium on April 23, 2026 in Pittsburgh, Penn.

NFL Commissioner Roger Goodell speaks in the course of the 2026 NFL Draft on April 23, 2026 in Pittsburgh.

Emilee Chinn/Getty Photos North America


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Emilee Chinn/Getty Photos North America

In truth, following the homicide of George Floyd in 2020, vast swaths of company America rushed to undertake their very own variations of the Rooney Rule amid intense stress to deal with systemic racism in America.

Demonstrators against the redrawing of Tennessee's congressional maps following the approval of a new congressional map during a special legislative session at the Tennessee State Capitol in Nashville, Tenn. on May 7.

Federal civil rights legal guidelines usually prohibit employers from taking race, intercourse or different protected traits into consideration when making employment selections. However creating slates of various candidates as one step within the hiring course of, forward of any remaining determination, was extensively thought of authorized. Not anymore.

Rising challenges to various slates

Amid shifting political winds, the proliferation of various slate insurance policies shortly generated backlash. Many corporations have since walked away from their DEI initiatives.

In 2024, the conservative group America First Authorized, co-founded by Trump advisor Stephen Miller, despatched the EEOC a request for an investigation into the Rooney rule and different DEI-related practices. The company did not reply to a query from NPR about what, if something, has come of that.

However based mostly on actions the EEOC has taken in opposition to different outstanding organizations, an investigation into the NFL appears believable, even possible.

Already, the company is investigating the New York Instances and Nike over their DEI-related targets and practices, together with assembling various slates of candidates for jobs.

The New York Times headquarters in New York City on January 22, 2026.

The New York Instances headquarters in New York Metropolis on January 22, 2026.

Angela Weiss/AFP through Getty Photos


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Angela Weiss/AFP through Getty Photos

In a lawsuit in opposition to the New York Instances, the EEOC alleges a white male worker met all the necessities for a deputy editor job however was excluded from a remaining spherical of interviews as a result of his race or intercourse did not match what the information group was on the lookout for.

In an announcement shared with NPR, the Instances referred to as the allegations “politically motivated” and mentioned it employed probably the most certified candidate, including, “she is a superb editor.”

The investigation into Nike dates again to 2024, when as a commissioner, Lucas filed a cost of discrimination in opposition to the corporate. She alleged that since a minimum of 2020, Nike had engaged in “a sample or observe of disparate remedy in opposition to White staff,” together with by its “various slates course of.”

In a current court docket submitting, Nike mentioned below an settlement with the Labor Division, it was permitted to make use of various slates to deal with “substantial” disparities in its ranks and to broaden the funnel of certified candidates making use of to open positions. President Trump has since rescinded the 1965 govt order that paved the best way for such agreements. Nike says it now not has any various slate practices or pointers in impact.

Discriminatory or a software to combat discrimination?

As CEO of the consulting agency Working Ultimate, Pamela Coukos advises corporations on hiring practices. She has not backed away from her stance that various candidate slates may also help create honest and inclusive workplaces.

“Take into consideration why loads of these insurance policies had been put in place,” Coukos says. “Actually because there was a historical past of unequal entry — significantly to management positions.”

The vast majority of new jobs created over the last year went to women, most of them in health care.

Coukos says various candidate slates may also help employers determine limitations conserving folks out of jobs. If an employer finally ends up with solely white, male candidates within the remaining rounds of interviews, maybe it is as a result of they don’t seem to be recruiting broadly, or as a result of there is a requirement within the job posting that is not truly wanted for the job.

“Or simply as a result of we assume that someone who went to a selected college or had a selected prior job is, per se, going to be higher than someone else who has a special background,” she says.

Coukos’ co-founder at Working Ultimate, Cyrus Mehri, was one in every of architects of the Rooney Rule. Talking to NPR’s Michel Martin in 2022, he mentioned honest competitors was his tenet.

“You must have the ability to take a look at who’s the most effective by getting folks within the course of,” he mentioned.

The Seattle Seahawks celebrate with the Vince Lombardi Trophy after winning Super Bowl LX against the New England Patriots at Levi's Stadium on February 8, 2026 in Santa Clara, Calif.

The Seattle Seahawks have a good time with the Vince Lombardi Trophy after profitable Tremendous Bowl LX in opposition to the New England Patriots at Levi’s Stadium on February 8, 2026 in Santa Clara, Calif.

Ishika Samant/Getty Photos North America


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Ishika Samant/Getty Photos North America

In a Could 1 letter to Florida’s legal professional normal, NFL Government Vice President and Basic Counsel Ted Ullyot echoed that theme.

“For a restricted subset of vacancies, the Rooney Rule expands the pool of candidates,” Ullyot wrote. “Range of the candidate pool, each on the sphere and off, is… a important a part of the NFL’s success.”



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