A GeoPoll Evaluation of TV & Radio Rankings (January – December 2024)
The media panorama in Kenya continues to evolve, with tv and radio remaining key sources of reports, leisure, and engagement for thousands and thousands of individuals. GeoPoll’s Viewers Measurement (GAM) knowledge from January to December 2024 provides insights into the most-watched tv stations and most-listened-to radio stations nationwide. This report offers an outline of viewers preferences, peak listening and viewing occasions, and regional radio dominance.
Understanding these normal tendencies is crucial for broadcasters, advertisers, and media planners seeking to make data-driven choices in a extremely aggressive area.
As you learn by this overview, do not forget that this report offers only a high-level abstract of viewers tendencies in 2024. There are normally month-by-month and week-by-week adjustments that aren’t accounted for on this report. For deeper insights, resembling hourly viewers fluctuations, detailed regional breakdowns, promoting effectiveness, and content material efficiency evaluation, please attain out.
Prime TV Stations in Kenya
Tv continues to draw massive audiences in Kenya, with Citizen TV sustaining its place because the most-watched channel. Different main stations resembling NTV, KTN, KBC, and Maisha Magic East additionally reached a big variety of viewers to spherical up the Prime 5.
Prime 10 TV Stations by Attain (January – December 2024)
| Rank | Stations | Attain % |
| 1 | Citizen TV | 79 |
| 2 | NTV | 67.7 |
| 3 | KTN | 67.1 |
| 4 | KBC | 64.2 |
| 5 | Maisha Magic East | 64 |
| 6 | K24 | 63.4 |
| 7 | TV 47 | 62.5 |
| 8 | SuperSport | 61 |
| 9 | KTN Information* | 60.7 |
| 10 | Akili Children | 60.2 |
*KTN Information has since been merged with KTN.
TV Viewership by Dayparts
- Early Morning (6:00 AM – 9:00 AM): Citizen TV and NTV dominate morning information and speak present programming, with a gradual viewers tuning in for breakfast bulletins and present affairs discussions.
- Mid-Morning (9:00 AM – 12:00 PM): Whereas Citizen continues to steer this time block, Maisha Magic East and Inooro TV see elevated viewership, significantly for native cleaning soap operas and life-style exhibits.
- Afternoon (12:00 PM – 7:00 PM): Akili Children, KTN, and Supersport acquire traction as kids take cost of the distant controls and get dwelling from faculty, in addition to leisure packages and sports activities segments.
- Prime-Time (7:00 PM – 9:30 PM): The height of TV consumption in Kenya, dominated by Citizen TV, NTV, and KTN. Citizen TV peaks at 27.56 million viewers at 7:00 PM, whereas NTV attracts 17.47 million viewers on the identical hour.
- Late Night time (9:30 PM – Midnight): Viewership drops considerably post-prime time, aside from SuperSport as soccer lovers watch late-night fixtures.
Weekend and Particular Programming Traits
- SuperSport experiences the largest weekend development, benefiting from soccer and different sports activities protection.
- Akili Children TV additionally experiences a big bounce with their household and youngsters’ programming.
- Native drama sequence on Maisha Magic East and Inooro TV maintain a powerful weekend following.
- Weekend information bulletins stay essential viewers drivers for Citizen TV and NTV.
Prime Radio Stations in Kenya
Regardless of the onslaught by social media and podcasts, radio continues to function a major data and leisure platform in Kenya, reaching a large viewers throughout city and rural areas. Essentially the most listened-to stations on the nationwide stage in 2024 had been:
| Rank | Stations | Attain % |
| 1 | Radio Citizen | 72.4 |
| 2 | Radio Jambo | 68.6 |
| 3 | Radio Maisha | 68.1 |
| 4 | Milele FM | 64.2 |
| 5 | Traditional 105 | 63.7 |
| 6 | Radio Taifa | 61 |
| 7 | Kiss FM | 59.6 |
| 8 | KBC English Service | 58.8 |
| 9 | NRG Radio | 36.9 |
| 10 | Kameme FM | 34 |
Breakfast exhibits are the prime of radio, with the best radio listenership noticed at the moment block. Citizen Radio, Traditional 105, Radio Jambo, and Radio Maisha entice the best listenership, pushed by their life-style and political morning speak exhibits.
Regional Vernacular Radio Leaders
Regardless of the dominance of nationwide giants, vernacular radio stations held vital affect of their respective areas. In Central Kenya, Kameme FM and Inooro led the market. Kaya and Msenangu had been the highest vernacular stations within the Coast area, whereas Ramogi and Mayienga had been fashionable within the Lake Area. In Decrease Jap, Musyi and Mbaitu dominated, and within the Rift Valley, Chamgei and Emoo led the airwaves. Egesa and Minto had been distinguished in South Nyanza. Western Kenya was extra fragmented, with the highest vernacular stations Ingo, Mulembe, and West Kenya being seventh, eighth, and ninth, respectively, in a area dominated by nationwide Swahili stations. Equally in Nairobi, being cosmopolitan, vernacular stations recorded much less share, with Kameme FM the one vernacular station within the Prime 10 (ninth).
| Area | Prime Vernacular Station | Market Share (%) |
| Central | Kameme FM | 16.4% |
| Coast | Kaya FM | 7.3% |
| Lake | Ramogi FM | 22.8% |
| Decrease Jap | Musyi FM | 10.2% |
| Nairobi | Kameme FM | 5.1% |
| Rift | Chamgei FM | 8.1% |
| South Nyanza | Egesa FM | 20.6% |
| Western | Ingo FM | 4.1% |
| Higher Jap | Meru FM | 8.2% |
General, Radio Citizen was the main station within the Coast, Decrease Jap, Higher Jap, Western, and Rift areas. Traditional 105 led in Nairobi, Kiss FM within the Lake area, and Egesa FM in South Nyanza.
GeoPoll Viewers Measurement
GeoPoll offers real-time, data-driven insights into media consumption patterns in Kenya and the world over. Whether or not you want every day viewers measurement, on-demand media analytics, or a custom-made report overlaying a selected time interval, GeoPoll Viewers Measurement provides the instruments that can assist you make knowledgeable choices for media promoting or programming.
The right way to entry extra insights:
- Subscribe for every day TV and radio scores to trace viewers conduct in real-time.
- Request a customized report for any time interval or viewers phase.
- Analyze promoting impression to optimize advertising campaigns.
- Perceive viewership tendencies per content material kind and broadcaster.
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