A world athletic retailer wanted to scale its B2B resale program whereas sustaining strict channel management. Traditionally the retailer had relied on a casual, relationship-driven community of fewer than 20 jobbers to handle the sale of its aged, non-RTV stock. The method was fragmented and inefficient.
To scale and drive higher restoration with out compromising channel management the retailer partnered with B-Inventory on a B2B resale program designed to speed up stock motion and restoration throughout a number of distribution facilities.
On this case research, learn the way the retailer:
- Leveraged B-Inventory’s B2B resale platform to promote the aged stock through aggressive on-line auctions, solely accessible to permitted consumers
- Opened the stock as much as a bigger, however closely curated, purchaser pool
- Ensured channel and model management by implementing export necessities
- Streamlined processes and create consistency throughout all distribution facilities
- Permit for stock to maneuver out of the warehouse, quicker
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