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Forget LinkedIn—Amazon’s Andy Jassy started a chicken wing eating club to network when he first moved to Seattle for work | Fortune

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Shifting to a brand new metropolis and beginning a brand new job may be one of the crucial intimidating components of constructing a profession. You need to make new pals, rebuild your native community, and, in Andy Jassy’s case, discover the most effective spots for buffalo rooster wings.

Now the CEO of Amazon, Jassy was simply one other new rent when he relocated to Seattle to affix the e-commerce startup in 1997. However he didn’t find yourself hanging across the watercooler or becoming a member of an organization kickball league to make connections. As a substitute, he bonded with colleagues over meals. 

“We have now an consuming membership that we began at Amazon after we first bought to Seattle,” Jassy recalled on Capital Group’s Energy of Recommendation podcast earlier this 12 months. 

“We didn’t know anyone, so we used to go for buffalo wings each Tuesday evening, and there have been a few dozen of us at work that did this.”

What began as a weekly ritual at an area Seattle spot referred to as The Wing Dome advanced right into a full-blown competitors. The occasion was ultimately christened the Tatonka Bowl—a nod to the phrase for buffalo within the movie Dances with Wolves—full with “wing referees” who inspected bones for leftover meat and weigh-ins earlier than and after the competition to trace who had gained essentially the most, based on a 2021 Vainness Honest profile.

As Jassy rose by means of Amazon’s ranks, he took the custom with him. The wing-eating contest turned a fixture on the firm’s annual tech convention, AWS re:Invent, the place Jassy has referred to as it “world well-known.” Jassy’s personal efficiency set a excessive bar.

“I had 57 wings, and I actually had problem standing when it was performed.”

Fortune reached out to Amazon for additional remark.

Andy Jassy used rooster wings to construct group—which Jeff Bezos has mentioned is the one option to make ‘long-term impression’

Jassy’s love for aggressive rooster wing consuming may be a unusual footnote in Amazon’s origin story, however it displays one thing the 58-year-old govt has been deliberate about all through his profession: constructing relationships with the folks round him, together with exterior the formality of the workplace.

In a letter to Amazon staff in 2024, Jassy cited “the folks we work with” as one of many major causes he had stayed with the corporate for practically three a long time. The consuming membership was an early expression of that intuition—a low-stakes, recurring ritual that gave a small group of colleagues a cause to indicate up for one another each week. 

That form of intentional community-building issues, particularly early in a profession—however it’s one thing that many Gen Z battle to do. About 38% of younger employees mentioned networking makes them anxious, based on a survey carried out by Strand Companions for LinkedIn, with many avoiding it altogether as a result of they don’t know the place to start out.

However the lesson from Jassy’s wing membership isn’t the necessity to eat competitively in an effort to climb the company ladder—however fairly constantly and shared experiences can do way more for relationship-building than any formal networking occasion. As a substitute of attempting to create the most important LinkedIn community, give attention to constructing real, long-term connections with a smaller group.

Amazon founder Jeff Bezos has made the same level: “Search to construct a group–to make higher decisions within the folks with whom you companion–that’s the one option to have better long-term impression on the world,” he advised govt coach Mark Thompson in 2015.

Robust relationships additionally are likely to go hand-in-hand with discovering work that genuinely excites you—one thing Jassy has emphasised in his personal profession recommendation.

“I actually do imagine it’s maybe as vital to determine what you don’t wish to do as what you wish to do, as a result of it truly helps you get extra centered on what actually makes you cheerful,” Jassy mentioned final 12 months.

“So don’t be afraid to strive lots of various things and don’t let folks inform you that no matter you’ve performed—even if you happen to’ve performed it for some time—is what you need to do. You may have the chance to write down your personal story.”



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