Folks take a look at an electrical SUV Xiaomi YU7 at a Xiaomi Retailer in Hangzhou in east China’s Zhejiang province Thursday, June 26, 2025.
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Hong Kong-listed shares of China’s Xiaomi surged over 5% to hit a file excessive on Friday, a day after its electrical automotive drew a robust response from prospects.
The buyer electronics firm, a comparatively newer participant within the EV market, took goal straight at rival Tesla with its new electrical luxurious automobile, YU7. The SUV’s pricing begins at 253,500 yuan ($35,322), CEO Lei Jun mentioned Thursday, stating that the automobile was 10,000 yuan cheaper than Tesla’s Mannequin Y, which begins at 263,500 yuan in China.
The YU7 acquired greater than 200,000 orders inside simply three minutes of its launch, Xiaomi mentioned.
Previous to the official value announcement, a Citi report had listed expectations that the YU7 SUV can be priced round 250,000 yuan to 320,000 yuan ($34,800 to $44,590), forecasting month-to-month gross sales of about 30,000 models. As soon as the tempo picks up, Citi predicts annual gross sales of 300,000 to 360,000 models.
Xiaomi’s firm’s SU7 sedan launched final yr was additionally priced beneath Tesla’s Mannequin 3.
Lei on Thursday claimed the YU7 beat Tesla’s Mannequin Y on a variety of metrics, however nonetheless got here brief on driver help. The YU7 comes with driver-assist software program, probably the most superior model of which is powered by Nvidia’s Thor chip. Pre-sales begin at 10 p.m. on Thursday, with deliveries anticipated inside one to 5 weeks.
Options
Xiaomi had initially mentioned it could launch its YU7 in July. The sooner occasion takes place amid an intensifying electrical automotive value battle.
Xiaomi revealed its YU7 SUV in late Might, lower than a yr after launching its first electrical automotive, and claimed the automobile would have a driving vary of at the least 760 kilometers (472 miles) on a single cost.
That is effectively above the 719 kilometers marketed for Tesla’s extended-range Mannequin Y. Driving vary has been a promoting level for shoppers fearful about frequent battery charging.
Whereas Xiaomi has not promoted its synthetic intelligence as a lot as different client manufacturers, Thursday’s launch occasion showcased a number of AI automotive options, reminiscent of permitting drivers to vary a tune utilizing hand motions, or ask a cellphone app to explain the place the automotive is parked.
The YU7 additionally helps Apple Automotive Play and Apple Music, Lei mentioned.
Sensible glasses
The Chinese language smartphone and residential equipment firm launched a number of different merchandise on Thursday, together with highly-anticipated synthetic intelligence-connected glasses.
The AI glasses, which rival Meta’s Ray Bans sensible providing, can change the tint of the lenses and scan a QR code to make funds, mimicking China’s cell smartphone apps. Xiaomi additionally introduced related options to these of the Meta glasses, reminiscent of with the ability to take photographs and movies, in addition to use interactive AI to determine a flower or translate textual content.
Xiaomi’s AI glasses begin at 1,999 yuan ($279). A Xiaomi spokesperson mentioned there have been presently no plans to promote the glasses abroad. Meta’s model is not formally bought in China.
— CNBC’s Ying Shan Lee contributed to this report
