This report presents findings from the GeoPoll Africa Soccer Survey 2026, a five-country research carried out in Could 2026. The survey explored the depth and nature of soccer fandom throughout Kenya, Ghana, Nigeria, Mozambique, and South Africa, protecting media consumption habits, league and membership preferences, event predictions, fantasy soccer participation, reside match attendance, and sports activities betting behaviour.
Fieldwork was carried out on the peak of the 2025–26 European soccer calendar, in the course of the closing weeks of the English Premier League and La Liga seasons, and within the lead-up to the UEFA Champions League ultimate between Paris Saint-Germain and Arsenal on 30 Could 2026 in Budapest. This timing ensured that respondent engagement with the game was at its highest, producing wealthy and well timed knowledge on fan sentiment and preferences.
The findings supply manufacturers, broadcasters, rights holders, and sponsors a data-driven view of how soccer is consumed throughout 5 of Africa’s most vital markets, and the place the important thing variations and alternatives lie.
Key Findings
- Soccer is the clear #1 sport throughout all 5 markets, with 91–96% followership charges, reinforcing its dominance in African sports activities tradition.
- Tv stays the main platform for soccer information and reside viewing, although social media is quickly rising and already leads in Ghana.
- The English Premier League is essentially the most most well-liked league in 4 markets, whereas La Liga leads in Mozambique.
- Barcelona is the favourite to win La Liga throughout all surveyed markets, with assist starting from 70–86%.
- South Africa is the one market predicting Arsenal to win the UCL ultimate, whereas all different nations favor PSG.
- Kenya is essentially the most commercially engaged soccer market, main in match viewing, fantasy soccer participation, and betting exercise.
- Ghana has the bottom stadium attendance (43%) however the highest need to attend matches sooner or later (53%).
- Mozambique exhibits the widest gender hole in betting, with 71% of males actively betting in comparison with 27% of girls.
Soccer because the Dominant Sport
Throughout all 5 nations surveyed, soccer stands out because the undisputed dominant sport. Between 91% and 96% of respondents actively comply with the sport, with Kenya and Nigeria recording the best engagement ranges at 96%. Ghana and South Africa comply with intently at 91%, underscoring soccer’s near-universal attraction throughout the area. These findings affirm that soccer is way over only a sport in these markets, it’s a central a part of on a regular basis tradition, resonating throughout totally different ages, schooling ranges, and areas.
Methodology/About this Survey
This unique survey was powered by GeoPoll’s AI platform; Tuucho run through the GeoPoll cell software and WhatsApp in Kenya between between 11 and 15 Could 2026 the pattern dimension was 2,452, composed of random customers between 18 and 50. For the reason that survey was randomly distributed to an and the outcomes are barely skewed in the direction of youthful respondents. All questions had been self-administered through cell survey in English.
The GeoPoll Africa Soccer Survey 2026 examines soccer consumption throughout 5 African markets, highlighting its overwhelming dominance because the continent’s main sport with 91–96% followership and exceptionally excessive nationwide workforce loyalty above 89% in all nations. Whereas soccer engagement is near-universal, the research reveals distinct nationwide variations in how followers devour and work together with the sport throughout media, reside attendance, fantasy sports activities, and betting. Kenya emerges as essentially the most commercially engaged market, Ghana exhibits sturdy curiosity however decrease stadium attendance, Mozambique displays a extra distinct Lusophone and La Liga-influenced profile, South Africa demonstrates sturdy Premier League and pay-TV-driven consumption, and Nigeria combines excessive engagement with sturdy free-to-air tv reliance. Total, the findings present a extremely unified soccer tradition in ardour, however a fragmented panorama in consumption behaviour and industrial engagement alternatives.
Please get in contact with us to get extra particulars about our capabilities, discover extra on varied subjects in Africa, Asia, and Latin America.
