The African Nations Championship (CHAN) is a biennial soccer event organized by the Confederation of African Soccer (CAF), that includes nationwide groups composed solely of gamers energetic in home leagues. The 2025 version branded as CHAN 2024 on account of its postponement, is being co-hosted by Kenya, Tanzania, and Uganda from 2nd to thirtieth August 2025.
By this examine, GeoPoll aimed to seize real-time public notion, viewership traits, and impression of the CHAN event throughout key African markets. The goals embody:
- Consciousness – Assess public information and notion of the CHAN Event
- Viewership & Engagement – Matches followship throughout TV, radio, and digital platforms and assess match attendance patterns in host cities.
- Fan Sentiment & Nationwide Satisfaction – Measure how followers understand their nationwide groups’ performances, and perceive the emotional and cultural significance of CHAN in collaborating international locations.
- Sponsorship & Media Analysis – Assess consciousness and recall of sponsors and advertisers, and observe model visibility and fan engagement with industrial activations.
Consciousness and Sources of Data
The survey findings confirmed a excessive degree of consciousness in regards to the ongoing CHAN event throughout the host international locations, with 88% of respondents indicating that they had been acquainted with the event. This might be a factors that CHAN has efficiently captured public consideration and penetrated the sporting consciousness of followers throughout the area, or the patriotism and fanfare that got here with the three international locations internet hosting and collaborating within the event. The robust consciousness ranges present a stable basis for additional evaluation of viewership patterns, fan engagement, and the event’s broader socio-economic impression.
Major Supply of Data and information on CHAN
Among the many respondents that affirmed that they had been conscious of CHAN 2025, a transparent majority of respondents cited tv (54%), reaffirming its position because the main medium for sports activities protection throughout the area. Social media adopted because the second most influential channel (33%), with notably excessive engagement in Uganda (39%) and Kenya (37%), in comparison with simply 20% in Tanzania, highlighting the rising position of digital platforms in shaping fan conversations and real-time updates. Conventional media shops similar to radio (7%) and web sites (4%) performed smaller but notable roles, whereas different sources together with phrase of mouth, SMS, and newspapers (all under 1%) contributed minimally. Broadcast media continues to be robust, complemented by the rising affect of social platforms in reaching youthful and extra digitally linked audiences.
Following CHAN matches
A overwhelming majority of respondents reported watching the continued CHAN tournaments. 93% indicated that they’ve adopted the matches, which highlights the widespread curiosity and engagement with the competitors among the many surveyed viewers.
When requested the place they comply with reside protection of CHAN 2024, nearly all of respondents (68%) mentioned they watch on tv at house, making it the preferred channel of engagement. On-line streaming platforms ranked second at 23%, whereas 18% reported watching on tv in public locations similar to bars or group halls. Equally, 18% use social media reside streams like Fb, TikTok, or X. Attendance on the stadium was talked about by 16% of respondents total, with the very best point out in Kenya (20%), adopted by Tanzania (19%) and Uganda (13%). whereas a smaller proportion (4%) rely solely on radio commentary.
Excellent matches (So Far)
When requested in regards to the matches that had been excellent till the survey was performed, the Kenya vs Morocco fixture dominated fan conversations, receiving 365 mentions (18%) and standing out as probably the most talked-about pairing. Different notable matches included Kenya vs Madagascar with 55 mentions (3%) and Uganda vs South Africa with 47 mentions (2%). In the meantime, much less consideration was given to Kenya vs Zambia, which registered 11 mentions (1%), and Tanzania vs Morocco, which was talked about solely 4 instances. This distribution highlights Kenya’s central position in driving fan curiosity throughout a number of matchups, whereas additionally exhibiting that some fixtures captured comparatively little consideration from these surveyed.
- Kenya vs Morocco – 365 mentions (18%)
- Kenya vs Madagascar – 55 mentions (3%)
- Uganda vs South Africa – 47 mentions (2%)
- Kenya vs Zambia – 11 mentions (1%)
- Tanzania vs Morocco – 4 mentions
This mentions had been after the survey had began working. With knowledge assortment ending in twenty second August 2025
Who will win
Among the many remaining groups, Morocco leads strongly with 55% of the mentions, positioning it as probably the most favored contender for CHAN 2025. Senegal garnered 18%, reflecting average expectations of success, whereas Madagascar (6%) and Sudan (4%) attracted smaller ranges of help, suggesting they’re seen as exterior challengers within the event.
Group of CHAN
When requested in regards to the group of CHAN 2025, respondents voiced overwhelmingly optimistic suggestions: 53% described the event as extraordinarily nicely organized, whereas one other 42% rated it as pretty organized. Solely 3% felt it was poorly organized and a further 3% had been unsure. These outcomes underscore widespread appreciation for the collaborative efforts of the co-hosts, reflecting robust confidence within the planning and execution of matches all through the area.
Nonetheless, a couple of operational hiccups emerged amid the widespread reward. Notably, in Kenya, ticket gross sales for the extremely anticipated Harambee Stars quarter-final towards Madagascar crashed early on, with the ticketing platform overwhelmed by bot exercise—a glitch that pressured organizers to halt gross sales briefly.
We additionally see that in Nairobi, authorities applied vital highway closures and visitors diversions to handle congestion and guarantee safety round match venues. Equally, in Kampala and Entebbe, police issued complete advisories warning of heavy visitors, widespread diversions, and car restrictions enforced alongside main routes resulting in Mandela Nationwide Stadium.
Manufacturers and Sponsorship of CHAN
Model visibility surrounding CHAN 2025 appears strong, with 70% of respondents noting that they’ve seen manufacturers sponsoring the event. In distinction, 16% indicated they hadn’t observed any sponsors, whereas one other 16% had been unsure. This excessive degree of name recall implies that sponsorship activations are successfully reaching audiences, though there’s nonetheless a good portion of followers who could not absolutely interact with or acknowledge sponsor messaging.
Betting on CHAN video games
When requested about their betting conduct throughout CHAN 2025, the biggest group of respondents (39%) reported that they hadn’t positioned any bets in any respect. Nevertheless, betting exercise was nonetheless fairly noticeable, as round 1 / 4 (26%) admitted to having made a number of bets, whereas 17% had guess a few times. Moreover, 19% indicated that that they had thought-about betting however in the end selected to not take part. These outcomes underscore that whereas a good portion of followers opted to abstain from betting, almost half of the viewers engaged immediately with it, showcasing the rising impression of sports activities wagering on fan involvement in the course of the event.
Betting System
Amongst respondents who positioned bets on CHAN 2025 matches, the overwhelming majority (71%) used cell phones as their most well-liked platform. A smaller share (24%) reported utilizing different unspecified gadgets, whereas only a few relied on conventional or much less accessible strategies similar to slot machines (2%), betting slips (2%), or cybercafé machines (1%).
Quantity spent on betting
Kenya
Amongst Kenyan respondents, the overwhelming majority (75%) plan to spend lower than KES 1,000 ($8) on betting throughout CHAN 2025. A smaller portion (18%) anticipate to spend between KES 1,000 ($8) and 5,000($39), whereas only a few indicated larger stakes, with 4% planning to spend above KES 10,000 ($80) and one other 4% desiring to wager between KES 5,000($39) and 10,000 ($80).
Tanzania
Amongst Tanzanian respondents, the bulk (63%) deliberate to wager under TZS 20,000 ($8) on CHAN 2025 matches. About 23% supposed to guess between TZS 20,000 ($8) and TZS 100,000 ($39), whereas smaller proportions anticipated to spend larger quantities: 7% deliberate to spend above TZS 200,000 ($80), and 6% between TZS 100,000 ($39) and TZS 200,000 ($80).
Uganda
Amongst Ugandan respondents, 65% deliberate to spend under UGX 28,000 ($8) on betting throughout CHAN 2025. Round 19% indicated they might place bets between UGX 28,000 ($8) and UGX 140,000 ($39), whereas smaller teams leaned towards larger stakes. About 5% aimed to spend between UGX 140,000 ($39) and UGX 280,000 ($80), one other 5% anticipated to spend above UGX 280,000 ($80).
Whereas betting participation is notable, most followers interact with comparatively low quantities, reflecting cautious spending habits and maybe a choice for informal fairly than high-risk betting.
Methodology/About this Survey
This survey was powered by GeoPoll’s AI platform; Tuucho run through the GeoPoll cell utility between the twenty first and twenty second August 2025 in CHAN’S host international locations; Kenya, Tanzania and Uganda. The pattern measurement was 2,500, composed of random customers between 18 and 50. For the reason that survey was randomly distributed to an prosperous viewers the outcomes are barely skewed in direction of youthful respondents.
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