Akshay Kumar dominated TV promoting in 2024 when it comes to advert quantity share carefully adopted by Shah Rukh Khan rising because the second most-visible celeb.
In response to Celeb Endorsement Report 2024 launched by AdEx India, a division of TAM Media Analysis, MS Dhoni emerged because the most-sought after celeb and was seen endorsing as many as 52 manufacturers on TV previously yr carefully adopted by Amitabh Bachchan, who endorsed 51 manufacturers.
“General, in 2024, volumes of celebrity-endorsed commercials noticed a 3 per cent progress in comparison with 2023, highlighting the sustained affect of star energy in promoting. The celebrity-endorsed advertisements witnessed a decline of 8 per cent in 2023 and 6 per cent in 2024 in comparison with 2022. The IPL season considerably boosted promoting exercise, making the April–June 2024 quarter the height interval for each day advert volumes (measured in hours),” the AdEx India report famous.
Greater than 50 per cent of the advertisements endorsed by celebrities have been from three key sectors together with meals and beverage, private care and hygiene and family merchandise in 2024.
“Akshay Kumar dominated TV promoting in 2024, with 20 hours of each day visibility throughout all channels, making him essentially the most seen celeb. Shah Rukh Khan adopted carefully behind with 16 hours per day, reinforcing his enduring affect in model endorsements,” the report famous.
Main class
By way of classes, rest room and ground cleaners emerged because the main class commanding 9 per cent share of celeb advert volumes, adopted by soaps at 5 per cent. This, highlights the sturdy reliance of hygiene-focused manufacturers on celeb endorsements, the report famous. Different key classes that banked on celebrities for his or her advertisements embody washing powders, aerated tender drinks, paints, constructing supplies, hair dyes, on-line buying platforms, milk drinks and biscuits “ The highest ten classes collectively contributed 35 per cent share of all celebrity-endorsed advertisements in 2024,” the report famous.
In reality, gaming class was seen utilizing as many as 53 celebrities in TV advertisements previously yr. Spice manufacturers collectively featured 34 celebrities of their advertisements.
“In 2024, the meals and beverage sector noticed a robust male celeb presence in commercials, whereas Private Care and Hygiene sector was predominantly endorsed by feminine celebrities, reflecting gendered advertising traits in these industries. Commercials within the Agriculture, Telecom & Web Service Suppliers, and Media sectors solely featured male celeb endorsers, highlighting an absence of feminine illustration in these classes,” the AdEx India report famous.
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